Getting Serious About Your Business Brand

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Getting Serious About Your Business Brand
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Business Brand

• A business brand is much more than a flashy logo
  or a color palette. Its far beyond having a
  nice-looking business card. A business brand is
  not just about having a website with your name on
  it, although thats certainly part of it.
• In a world where things are constantly changing,
  your business needs to stay current. Many
  companies make the mistake of holding onto their
  old business brand long after its no longer
  effective. Your business brand needs to be up to
  date in order to meet the changes in the market.
  Is it time for a rebrand?

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Communicate Your Current Business

• Rebranding may become necessary in order to
  reflect a big adjustment in your business. This
  could be a merger or acquisition, or a new
  development in company strategy. It could be
  something smaller like the launch of a new
  product line or a period of considerable growth.
  Whatever the change, it necessitates a brand
  makeover.

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Correcting Your Current Business Brand

• Like many companies, you may not have done
  your business branding correctly to begin with.
  Its often difficult when you first get started
  to fully grasp your customers and your unique
  position in the market. As your business start to
  grow, you may feel like youre lacking a strong
  brand identity compared to major players in your
  niche, and nows the time to develop one.

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Rebranding to Connect to a New Audience

• In order to connect to a new audience, businesses
  often decide to re-brand.  If you want to grow
  into a new segment of the market, your brand will
  more than likely need a boost in order to address
  the needs of that new market.  Since youre
  reaching new customers, you need to reassess the
  needs your company meets so your branding can
  communicate this.

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Changes in the Competitive Landscape

• The competitive landscape might have changed. If
  there are new players in the market, you might
  need to re-brand in order to show your audience
  how youre different. Rebranding can help you
  stay relevant against competitors that are
  growing. Its a low-cost and relatively easy way
  to compete even if you dont have the same
  resources.

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More Earnings and Higher Value for Your Company

• Brushing up your business brand makes your
  company more profitable. Most companies find that
  they earn more after their rebranding. The
  process adds value to your business and makes you
  more attractive to investors.

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How Do You Know Its Time for a New Business
Brand?

• Rebranding is a major step that takes
  considerable resources and effort. Here are the
  signs that it may be time
• Your messaging seems outdated or unclear you
  feel stuck and like youre stagnating
• Your business branding is attracting the wrong
  customers or business partners
• There are major changes in your market, your
  competitors, or your business
• Youre seeing a slip in earnings or your profits
  are hitting a plateau
• Youre creating a new business strategy to reach
  out to a new segment of the market
• You didnt really put the time and energy into
  your branding at the beginning
• Rebranding starts with clarifying your businesss
  vision and goals and performing a brand audit to
  determine how well your current branding is
  communicating your unique value to the market.
  Its a great way to reinvigorate your business
  and meet new challenges.

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• Do you want to learn more about rebranding your
  business? Check out our course Beautiful and
  Smart Business Branding for Business Owners which
  teaches you the A to Z of rebranding and helps
  you achieve your business goals. This course is
  part of our VIP Membership Plan and can be
  accessed immediately when you sign up for our
  Gold Membership Plan.
• Source Link Getting Serious About Your Business
  Brand