Upcoming SEO Trends in 2021 by SEO Company Toronto

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SEO Trend 1 User Experience You can do
anything to boost your website, but it won't be
worth it unless your website isn't according to
user experience. Let's take an example of Google,
Whatsapp, Facebook, etc, what is their main
focus? The thing you can find common in all of
them is a simple design, easy to use/navigate and
Fast. This corresponds to the experience of a
user when the user visits a website, consults an
application, discovers software ... For web
referencing or SEO, we speak of the experience
that the visitor lives when he goes to a website.
And for 2021, Google seems to place much more
importance on this point. Google wants to offer
its users the best possible experience and this
by giving notice to websites that offer quality
experiences. In search results, Google will thus
want to favor websites where navigation
is pleasant, fast, and intuitive.
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User Experience Take the time to think about the
navigation of your website, and ask yourself if
it is easy to understand and if the flow of your
pages is going well. Here are some important
points for the user experience of your
website  Improve your page load time you need
to make your pages load fast and all graphics are
visible quickly Have readable and structured
content structure your texts in a centered way
and cut into paragraphs and quickly
understandable blocks Diversify your content
with various elements photos, videos,
infographics Avoid bulky items like pop-ups that
appear on top of your site content Make the
content accessible, readable, and enjoyable on
all media phones, tablets, and computers. The
goal is for your visitors to quickly understand
the purpose of your page and enjoy unwinding your
content.  Improving the user experience makes it
possible to reduce the bounce rate, increase the
duration of visits, increase the number of
conversions, etc.
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SEO Trend 2 Local Search  If local SEO has
been less efficient this year - in particular,
because of successive lockdowns - this method is
increasingly essential for your web
strategy.  This SEO trend turns into a number
46 of searches on Google have a local
intention. Local SEO Company Toronto understands
the importance of local SEO. And you'll see, for
a lot of searches, local results show up right in
the search results.  To respond to this local
SEO trend and position yourself in local search
results and Google Maps, you must create a Google
My Business Listing.  Give details of all the
information about your company (phone number,
email, opening hours, products, and services,
etc). The more detailed and precise the
information the better your listing will be
positioned in search results and will appear for
the various keywords you have targeted.
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SEO trend 3 Rich and varied content  The main
quality of a good SEO is the effective use of
keywords so that Google can quickly understand
the topic of your page and rank it according to
the keywords you have chosen.  Today, Google
wants to put people first by offering clear and
specific answers according to user
requests. This is why longer content will allow
you to rank better on Google and overtake your
competition. You need to choose relevant
keywords and organize all of your content around
them. Ask yourself what your targets are going to
search for on Google and respond clearly with
your content to their request. For several
months, and for the years to come, the lexical
field that you use has become a major asset to
rank you well on Google. 
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Rich and varied content  Your content should no
longer just contain a repetition of your
keywords, but should instead be filled with words
around the lexical field of your domain and the
topic you are addressing.  Your content should
contain synonyms and terms directly related to
your business in short, think about serving
humans rather than following the rules of an
algorithm!  Research the questions people are
asking, and structure your content around these
questions with a variety of terms.  Do not only
offer text, but also add quality illustrations,
infographics, or even videos, which will further
highlight your content after Google and users.
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