The Importance of Having a Social Media Calendar

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The Importance of Having a Social Media Calendar
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What is a social media calendar?

• A social media content calendar is your ticket to
  a hassle-free, organized, and scheduled online
  presence.
• They are made on spreadsheets or apps
  specifically designed to make a line-up of social
  media posts beforehand.
• One can even manage social media campaigns and
  track deadlines for set social media posts with
  these calendars at hand.

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The benefits

• The benefits of a social media calendar are many.
  Were going to list out the most dominant ones.
• You cant go wrong with dates
• You have a steady posting schedule
• You have a content mix that suits you
• The benefits of a social media calendar are many.
  Were going to list out the most dominant ones.

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You cant go wrong with dates

• Instead of sweating ones pants about missing
  important local, national, and international
  events, holidays and festivals, social media
  executives can simply schedule these on a content
  calendar.

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You have a steady posting schedule

• When it comes to social media posting,
  specifically with platforms such as Instagram and
  Twitter, consistency is your friend. And this is
  not usually achievable.
• If one doesnt put up posts on these platforms on
  the daily, your follower counts could decrease,
  the engagements on your posts could lessen, and
  soon enough youd be focusing all your energy in
  getting that traction back.

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How to make a Social Media Calendar? Social media
calendar formats

• Paper calendars - For those of us who want to
  stick to the traditional route, this is the
  surest way of doing so. There is also the fact
  that one can make handwritten notes on these
  calendars.
• Spreadsheets - These ones are for sticklers of
  organization. It is cost-effective to boot and
  allows for online sharing.
• Software services/applications - For an efficient
  and professional way of setting up a calendar,
  one can use customized applications that are
  meant solely for this. Not only does it save
  time, but it also comes with powerful automation.

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You have a content mix that suits you

• Another major advantage of having a calendar is
  the fact that you are able to add different kinds
  of content to it. You then have the assurance of
  including not just a text post, but also posts
  with videos, promotion posters, links to blogs
  and third-party websites.
• These can be both curated as well as created so
  that your company doesnt come across as overly
  promotional in terms of branding.

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