SEO tips to drive leads and conversions

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SEO stands for Search Engine Optimisation. It is
the process of improving your website to increase
its visibility on the search engine. The better
the SEO is for your website, the higher up your
website will appear on the search engine.SEO may
seem like a vast and complex subject, but you can
still drive results in simple ways. Here are
seven ways to give your business an SEO boost and
improve your lead generation.
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1. Improve the user experience One of the the
simplest ways you can boost your SEO strategy is
to enhance the user experience on your website.
Beyond that, Google adjusts its rankings based on
user behavior. So, if it sees multiple users
behaving during a way that indicates a bad user
experience, it'll rank you lower.You can achieve
a far better user experience in multiple ways,
including Using more white space on
your web pages Breaking up
paragraphs
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2. Craft compelling title tags and meta
descriptions An easy way to make your content
more compelling is to use your title tags and
meta descriptions that is, the title and text
blurb that appears for each page listed in Google
search results. When your tag and description are
engaging and appealing, more users will click.A
quick way to optimize your titles and metas is to
integrate numbers and emotive adjectives into
both.
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3. Optimize your images One way to improve your
website images for SEO is to compress them so
they dont make your pages run slowly. Another,
though, is to use alt tags for all your
images. Alt tags are pieces of text short
descriptions, essentially that you attach to
images. They give images context in Googles
algorithms, which can help determine the context
and relevancy of your page. Furthermore, they
improve the user experience for people with
screen readers and provide users with a
description if the image doesnt load.
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4. Boost your page load speed When your pages
load quickly, users wont grow impatient and hit
the back button. Instead, theyll stick around to
read your content.Ideally, the pages on your
website should load in one or two seconds. You
can do several different things to help your
website load faster, including Caching
pages Minifying code Limiting
redirects Compressing images
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5. Implement responsive design Responsive design
is the practice of optimizing your website for a
mobile format. The last thing you want is for
users to visit your website on their phones, only
to find its difficult to use.It also important
to ranks in Google. Google ranks websites based
on their mobile format, so if your site doesnt
practice responsive design, it wont rank. Make
sure that each page you design is separately
optimized for mobile and desktop formats so that
it will look good and function properly no matter
what device visitors use.
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6. Earn backlinks One of the ways Google
determines how highly to rank something is by
looking at how many external links lead to it. If
a page has been linked to on multiple
authoritative websites, Google views it as being
more reputable, and ranks it higher. While its
good to aim for multiple backlinks on each page,
quality is more important than quantity. Rather
than obtaining backlinks from fifteen low-quality
websites, you should strive to get backlinks from
a few highly trusted sites.
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7. Harness local search
Last on our list of SEO tips is to do local
search. Whenever someone searches for a keyword
that ends with the phrase near me or in a
specific city or region, Google recognizes it
as a local search, and delivers results based on
the users geographic location.
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