Digital Sandip l Agency Based Digital Marketing Institute

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DIGITAL MARKETING

• Transforming Future

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Key Points

• What is digital marketing?
• What is the role of digital marketing to a
  company?
• Types of Digital Marketing
• What does a digital marketer do?
• Does digital marketing work for all businesses?
• Why is digital marketing important?
• What Are the Benefits of Digital Marketing?
• How Do I Get Started?
• Conclusion

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What is digital marketing?

• Digital marketing also refer as a online
  marketing or Internet marketing. It help to
  introduce people to your company and convince
  them to buy. Search engine optimization, Content
  marketing, Email marketing, PPC marketing, Social
  media marketing and even Blogging are all
  examples of digital marketing.
• Here are some of the most common digital
  marketing Assets use to reach people online
• Digital Marketing Assets
• Here are just a few examples of a digital
  marketing asset
• Websites
• Branded Identity (logos, icons etc)
• Video content
• Written content
• Images
• Reviews
• Social media pages

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What is the role of digital marketing to a
company?

• Digital marketing occurs electronically and
  online. While traditional marketing exists in
  print ads or physical marketing.
• So there are more possibilities for brands to
  reach their customers Via email, video, social
  media, and search engines.
• At this point, We can say digital marketing is
  vital for any business and brand awareness. Most
  of the brands have a website. And if any brand
  doesn't, they at least have a social media
  presence or digital ad strategy.
• In short, to be competitive as a business owner,
  you'll need to adopt some aspects of digital
  marketing.

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Types of Digital Marketing

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content

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What does a digital marketer do?

• Digital marketers are in charge of boosting brand
  awareness and lead generation through all the
  digital channels both free and paid. These
  digital channels are search engine rankings,
  social media, email, the company's own website,
  display ads, and the company's blog.
• The digital marketer usually focuses on a
  different KPIs (key performance indicator) for
  each channel so they can properly measure the
  company's performance across each one. A digital
  marketer measures their website's "organic
  traffic" which is coming from website visitors
  who found a page of the business's website via
  Google search.
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Does digital marketing work for all businesses?

• Yes, Digital marketing works for all businesses.
  And of course, different digital marketing
  strategy exists for all businesses.
• B2B Digital Marketing
• If your company is B2B (business-to-business),
  your marketing strategy is to attract people and
  convert them into the highest quality leads for
  your salespeople through your website and other
  digital channels. so here digital marketing
  intentions are likely to be focused on online
  lead generation.
• B2C Digital Marketing
• If your company is B2C (business-to-consumer ).
  your digital marketing goal is to attract people
  to your website and become customers without ever
  require to speak to a salesperson.

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Why is digital marketing important?

• By Digital marketing you can reach a larger
  audience and target the people who are most
  likely to buy your product or service. Digital
  marketing more cost-effective than traditional
  marketing and by digitally presence you to
  measure success on a daily basis and swing as you
  see fit.
• What Are the Benefits of Digital Marketing?
• Having a strong online presence will help you in
  multiple ways
• It will make it easier to create engagement and
  awareness for before and after the sale
• It will help to convert new buyers
• It will boost social sharingand all the
  benefits that come with them
• It will condense the buyer's journey by
  presenting the right offers at the right time

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How Do I Get Started?

• You can start your digital journey by following
  several different digital marketing strategies
• Paid search advertising
• Search engine optimization (SEO)
• Paid social media advertising
• Social media marketing
• Content marketing
• Email marketing

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Conclusion

• Internet marketing is the future of marketing.
  weve already discussed all of the benefits of
  online marketing throughout this article, you can
  check the results of your online marketing
  efforts with improbable accuracy, which means it
  is easy to find which strategies are raising
  profitable results and which ones need some work.
• I hope, this article has convinced you that you
  need digital marketing. If youd like some help
  identifying the right approach, let us know here
  or in the comments! We love helping businesses
  grow with digital marketing.

THANK YOU