How effective blogging can drive traffic to your website?

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HOW EFFECTIVE BLOGGING CAN DRIVE TRAFFIC TO YOUR
WEBSITE?
- EDUKHOJ
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OVERVIEW

• Getting more and more people on the website
  equates to driving traffic to the website. Every
  blogger or company who has a website must have
  experienced the problem of attracting more
  readers/footfall to the website. Though there are
  umpteen articles available over the internet that
  tell you myriad tips tricks to attract traffic,
  we have curated some of the proven strategies
  that will surely help boost traffic on your
  website (PTO)

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REGULAR UPDATION

• As per the studies, the more often you update
  your blogs or website content, the more genuine
  traffic you will receive. Google gives quality
  ratings to those websites that have authentic and
  updated content. So if you want to get more
  footfalls on your website, try to update your
  blog/website content at least twice a week.

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KING TITLE

• The title plays a much more important role than
  the blog itself. This is because the title helps
  readers in deciding to click and read the
  article/blog. Pay attention to the titles that
  you see on magazine covers or popular blogging
  websites. When you put effective titles, your
  traffic will automatically increase.

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SHARE ON SOCIAL MEDIA

• Whatever you write, share it on your social media
  handles such as Twitter, Facebook, Instagram,
  LinkedIn, etc. Spending time on social media can
  work as an effective tool to attract readers and
  it can work as a great traffic source to your
  website.

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INCLUDE IMAGES

• As per the studies, images in the blog posts help
  in boosting readership. Also, it makes your blog
  visually more appealing. Remember that you just
  cannot put any image from Google, instead get
  royalty-free images from websites such as pexels,
  unsplash, pixabay, shutterstock, freepik, etc.

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ATTACH RELEVANT LINKS

• If you are writing a blog post for a company,
  then you must include its relevant link somewhere
  in the blog. Readers appreciate it when you give
  them the resource link to help them understand
  better and in-depth about the particular topic.

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VIDEOS ARE THE FUTURE

• Blog posts when supplemented with short videos
  (say, up to 15mins) can attract readership and
  boost traffic to your website. Adding video to
  the written content makes it easier to
  understand, creatively informative, and
  entertaining as well.

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TAKE HELP OF PROMOTIONS

• Try to figure out where your target audience is
  and on which digital platforms they spend most of
  their time. Then, if it deems fit, invest in
  social media promotions on those particular
  platforms. For example if you think that your
  targeted audience spends more time on Facebook,
  then invest in Facebook ad promotions. With
  constant monitoring and more accurate audience
  targeting, you can pull larger traffic at a lower
  cost.

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GIVEAWAY EVENTS/CONTESTS

• This is one of the most effective tools for
  driving traffic to the website. Complement your
  blog post with a small giveaway contest that will
  allow readers to win a prize or reward by
  commenting on the blog post or by sharing it via
  the social media sharing option. You can invite
  companies as well to sponsor the giveaways.

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FOCUS ON THE NICHE

• You might be a travel-freak who loves to travel
  to exotic destinations. Whatever your theme is,
  be clear about it, as this will bring clarity to
  your audience and helps you put across your
  message clearly to your target audience.

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ATTACH SOCIAL SHARING

• Always attach the social sharing button at the
  top or in the middle of the blog posts for social
  media handles like Twitter, Facebook, Instagram,
  LinkedIn, etc. It makes it easier for readers to
  share blog posts with the rest of the world.

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