Mesut Yavas | Initieel businessplan voor investeerders

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Initial Business Plan for Investors
Initieel businessplan voor investeerders

• Mesut Yavas

2
The Business

• Our business is in the production of brooms.
• We try to produce brooms out of plastic bottles
  which will help the recycling cause and be
  environmentally friendly.

3
Products and Services

• We produce brooms-in different sizes- out of
  plastic bottles,which are produced in our very
  own laboratories.

4
Customer demand

• No known company in the local area has tried to
  produce brooms out of plastic bottles .We will
  succeed because we have our own school
  laboratories ,thus avoiding the cost of paying
  others to do the job for us.
• CHEAP is the second target we aim for and as
  was explained before we have all the tools to
  achieve it.
• All houses need brooms which are durable in every
  weather and that is exactly what we provide.

5
Features and Benefits

• Our products are made of recycled bottles and
  this way we help the environment by throwing less
  plastic away.
• We create each broom according to the customers
  needs.
• Our designers take into consideration even the
  customers favourite colour when arranging the
  brooms outlook.
• Our brooms are durable under any weather
  condition and are not destroyed easily thus
  helping households saving money.
• The fact that our brooms are cheap also helps the
  households to save money.

6
Market Research

• As mentioned earlier a market research and
  analysis was conducted and the results we got
  enable us to steer our business towards the right
  direction.
• This research was conducted through
  questionnaires , online surveys ,surfing social
  media pages and internet research for similar
  products.

7
The Competition

• When we start our business our competitors will
  be already established companies who sell
  brooms.They vary from small local companies to
  big well known ones.
• Our main target will be to get known for the
  beginning-and then to expand.

8
Marketing

• To make our company well known we of course-have
  a marketing department . It has created our very
  own Facebook page as well a Twitter and Instagram
  account .This way we will reach as many potential
  customers as possible. Leaflets and banners are
  being used to promote our products as well as
  advertisements will be played on local and
  national tv . Also personal relations are used to
  verbally promote our products.

9
Resources

• In order to set up our business we will use our
  schools economics department .They will give us
  advice on how to finance our business. People on
  the engineering department will help us with
  setting up the machines as well as the
  production.
• All our coworkers seem very enthusiastic and
  commited to our project and we have every reason
  to be really optimistic.

10
Sourcing

• Our city is the second biggest in Greece and we
  have plenty of suppliers to choose from.In case
  of not finding what we are searching for Internet
  is always a good solution.
• People we know we always be available to help us
  too.
• In Greece most of the people use plastic water
  bottles of all sizes thus giving us easy access
  to our raw materials.

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Money and finance

• In Greece government tries to help young people
  under25 -to start their own business by giving
  low interest loans.That will be a good start in
  order to finance the first expenses of our
  company.As we explained earlier our expenses will
  be low because we will be using our schools
  laboratories and resources.While our business
  grows up we will try to attract possible
  investors or potential stockbuyers ,if we enter
  the stock market as we hope to do.

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Equipment and staffing

• As we have already explained the school will help
  us in a lot of ways.Of course some very useful
  things need to be bought. We have already checked
  the internet and asked the competitors about the
  cost of purchasing them and we are pretty
  optimistic that we can gather the money
  needed.Some -well known to us people have
  expreddes interest in investing on our company
  and we believe they will help us financially at
  the beginning.
• Students or former student of our school will
  always be our first choice when searching for
  workers.
• Internet and job centers will also assist us in
  our search if needed.

13
Meeting customer needs

• Our customers will find our our products very
  satisfying and attracting.The price will also be
  something they will appreciate as we aim at a low
  price.Information about our product will be found
  as we explained earlier-almost everywhere.

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Partners

• As our company grows we hope that some similar
  producing companies will express interest in a
  partnership.We are open to such ideas and we will
  discuss them if they are offered to us.
• Recycling companies are also potential partners
  and we have actually started discussions with a
  number of them.

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Stand out from the crowd

• Brooms from plastic bottles in a variety of
  colours and at a low price is an idea not a lot
  of companies tried to realize in our
  country.Ecological and cheap.This is what will
  distinguish us from other similar businesses.

16
Skills and qualities

• The people who work-actually cooperate-with us
  possess a lot of skills and talents.Experience in
  the area is one of their best and very useful
  skills.They are highly trained and are able to
  achieve great results with low cost.They are
  educators which also means that through learning
  and experience they have acquired good social and
  communication skills.Our finance department is
  also highly trained as it consists of people who
  used to work in the private sector.

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Long term business goals

• Our long term business goal is to be introduced
  into the Greek stock market ,thus being able to
  attract investors which means more capital
• Then we want to become one of the biggest plastic
  recycling companies in Greece and be able to
  expand our business in the European Union.
• After that ,who knows?The SKY will be the limit.

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Short term business goals

• For the time being we want to set up the business
  and start working profitably. We want to be able
  to earn profit after the first three months as
  our setting up costs will be low.
• After the first year we want to achieve stability
  and be able to finance a possible market
  expansion by ourselves.

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Start up costs
RECECO RECECO RECECO RECECO RECECO
FUNDING
Investor Owner 6.000
Loan Government 5.000
TOTAL FUNDING 11000
COSTS
Fixed Costs 6.000
Average Monthly Costs 4.000
TOTAL COSTS 10.000
SURPLUS 1.000
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Success

• Our business will be successful because we are
  able to offer something unique ,beautiful
  ,durable and at a low cost.
• Another reason why we will succeed are our people
  . They believe in our cause ,want it to succeed
  and they are very skilled and enthusiastic.

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Thank You