Elements of a Franchise Agreement - PowerPoint PPT Presentation

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Elements of a Franchise Agreement

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The franchise agreement is a legal document between a franchisor and franchisee to open and operate a franchise unit. Franchise agreements greatly vary based on the franchisor. (BBGV122021) • Franchisor & Franchisee Details Before entering into the franchise agreement, the details of the franchisor and franchisee are entered. In most cases, the franchise agreement executes between two companies or legal entities. • Franchise Fee & Consideration Terms of the franchise fee, deposit, royalties, advertising fees, and other charges are discussed in length in a separate section. – PowerPoint PPT presentation

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Title: Elements of a Franchise Agreement


1
Elements of a Franchise Agreement
2
  • The franchise agreement is a legal document
    between a franchisor and franchisee to open and
    operate a franchise unit. Franchise agreements
    greatly vary based on the franchisor.
    (BBGV122021)
  •  
  • Franchisor Franchisee Details
  •  
  • Before entering into the franchise agreement, the
    details of the franchisor and franchisee are
    entered. In most cases, the franchise agreement
    executes between two companies or legal
    entities. 
  •  
  • Franchise Fee Consideration
  •  
  • Terms of the franchise fee, deposit, royalties,
    advertising fees, and other charges are discussed
    in length in a separate section. 
  •  
  • Business Operations
  •  

3
  • The biggest benefit of a franchise is that the
    franchisor would help with the operation of the
    franchise unit based on their past experience and
    expertise.
  •  
  • Advertising and Brand Promotion
  •  
  • The responsibility of the franchisor towards
    promotional spending for franchisees and the
    requirement of the franchisee to contribute to
    brand building activities is mentioned clearly in
    the franchise agreement.
  •  
  • Training, Supervision, and Support
  •  
  • Franchisors provide the necessary training,
    supervision, and support to franchisee units for
    a certain amount of time or on a regular basis. 
  •  
  • Use of Trademark Intellectual Property
  •  

4
  • One of the most important elements in a franchise
    agreement is the right to use of trademarks of
    the franchisor. The franchisor must have
    registered the trademark and have exclusive
    rights for use of a trademark. 
  •  
  • Term of Agreement
  •  
  • The franchise agreement must clearly state the
    terms of the agreement, length of the agreement,
    provision for renewal, and the effect of
    termination of the franchise agreement.
  •  
  • Transfer or Assignment of Franchise
  •  
  • Most franchise agreements explicitly require the
    franchisee to obtain the approval of the
    franchisor for transfer or assignment of interest
    in the franchise unit. 
  •  
  • Termination of Franchise Agreement
  •  
  • The franchise agreement contains detailed
    provisions for termination of the agreement in
    case of failure of either party in the agreement
    to perform as per the agreement. 
  •  

5
  • Governing Law and Dispute Resolution
  •  
  • It is a good practice to mention the governing
    laws and jurisdiction for the operation of the
    franchise agreement. 
  •  
  • Do you need help?
  •  
  • Do you also want to have a perfect Franchise
    Agreement? Do you need our help? You too can take
    a step forward. Contact us for more information.
  •  
  • Contact Us
  •  
  • 450, Mastermind One - IT Park, Royal Palms, Aarey
    Colony, Goregaon (E), Mumbai, Maharashtra 400065.
  •  
  • Ph 91 92220 86563
  •  
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