Videography Guide for Beginners: Elements of Videography

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Videography Guide for Beginners Elements of
Videography
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Introduction
How do brands communicate? Easy- through stories.
As a medium of storytelling, video is
unparalleled. But what really goes into making a
successful one? Well, lets find out! This is
your personal beginners guide to videography. Use
it wisely! Tally-ho!
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Know the Difference
Videography Cinematography Filmmaking
Definition To shoot raw moving images on electronic media. Decide, plan and execute vision of screenwriter and filmmaker in production. Shooting video that tells story through visuals.
Intent Record events as they happen. To bind each visual element adding value to the story. Shoot a film to convey a message.
Focus Document everything on electronic media. Stir emotions into a film. Sets a movie tone.
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7 Elements of Videography
1. Location- Type Video Shot The right shot can
go a long way in defining what impact it has on
the viewer. That is the magic power of good
photography. An interesting location will develop
curiosity in viewers mind and will make mundane
actions pleasing be it for a wedding, social
film, photoshoot, or anything for the production
angle.
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2. Dialogues- Type of Video Scene Few things you
need to consider before going for dialogues in
videography Keep voice overs to a minimum. Go for
a direct dialogue. Say what you have to. Since
theatre is the mother of modern-day perception,
find a professional who writes like a
playwright.
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3. Costume- Type of Video Shot What makes an
actor relevant to the role is how well he adapts
to his persona, his on-camera presence and his
props, i.e. costumes. Plan out something vibrant,
eye-catchy, and unconventional (bizarre sells)
enough to fulfil your purpose and glue your
audience to the screen.
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4. Action- Type of Story/Video Give the viewer
something to think about, something that teases
his emotions and of high entertainment value. As
a videographer, you can accomplish this when your
on-camera actions have enough jazz or oomph.
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5. Sound effect/music- Type of Mood Sometimes
music does the trick. It is powerful enough to
convey the sentiments in any scene. Just use the
right background music, and effects to minimize
heavy usage of words.
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6. Props- Mood Statement of Video The right
amount and types of props can make a world of
difference. Try and adjust the contrasting props
to enhance beauty of your production. There has
to be meticulous planning and arrangement of
thoughts presented in every shot, scene and
display. Props aren't limited to objects on and
around the actors. There is also careful planning
in their placement, colour, etc.
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7. Characters- Strengthen Storytelling Characters
magnetically pull a viewer towards it. More so,
they successfully do the job of putting across
the desired message. As a videographer, build an
interesting character that ties all your efforts
together.
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Best Videography Equipment
Here is a checklist of the right tools you will
need Camera Tripod Video lightning
kit Wireless ,shotgun, USB and clip-on lavalier
mics. Editing software Memory card Spare
batteries Light reflector A range of lenses
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Thank You!
Do you have any question?

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W2 6BD, England
support_at_koolstories.com
44 (0) 7876 322 804
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