Tips to Leverage the Power of Targeted SMS Marketing

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Tips to Leverage the Power of Targeted SMS
Marketing
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• Today, our users are actively looking for a
  personalized customer experience. Targeted SMS
  marketing is a great way to respond to that need
  by ensuring that the messages those customers
  receive is always relevant. (BBGV922021)Targeted
  SMS marketing is sending specifically targeted
  and personalized SMS campaigns to the segmented
  customers based on characteristics, like-profile
  data, behavior, location, etc. By segmenting your
  customers and sending targeted SMS campaigns, you
  can craft a more personalized message to go out
  to customers who fall into a certain segment. The
  more detailed your segments, the more
  personalized the message. Benefits of Targeted
  SMS MarketingBy creating segments of your
  contacts, youre giving yourself the opportunity
  to create more relevant messages tailored to
  those segments customers. This helps you build a
  relationship with those customers. And it comes
  as no surprise that when you send people a
  relevant message, theyre more likely to engage
  with it. This means higher open, click-through,
  and conversion rates.

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• 1. Sending relevant messages can help stop
  subscribers from becoming inactive and improve
  customer retention.2. Most importantly, it
  means a higher ROI from an already ROI-rich
  channel.3. Segmenting allows you to send a more
  relevant message.4. Customers are going to be
  more interested in the message and engage
  more5. Segmenting improves ROI.6. Customers
  are less likely to become inactive and retain
  easier. How to Create a Targeted SMS Marketing
  Campaign

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• 1. Define What Data You NeedThe first thing you
  need to do when you've created a targeted SMS
  marketing campaign is to define the kinds of
  segments you need for your online store. There
  are a lot of basic segments youll likely want to
  have, but they usually fall into a few different
  categoriesProfile data demographics,
  location, age, gender, and any other valuable
  dataShopping behavior recently purchased,
  purchased once, purchases regularly, abandoned
  cart, browse abandonment, etc2. Create Customer
  Personas Based on Those SegmentsCreating a
  marketing persona based on the data you use is
  critical for this next part. For each segment,
  youll need to create a separate marketing
  persona. Your marketing persona should include
  vital information

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• Name (it doesnt have to be your customers
  actual name, its a symbol) Job role
  (especially if youre selling clothing or other
  things for work) Likes, dislikes, hobbies,
  interests Age, gender, location, revenue,
  family, etc What they want- ideally the
  problem you solve The message that your brand
  offers this customer3. Create Content
  Specifically for Those CustomersNow that youre
  armed with your handy customer personas, you can
  begin crafting the perfect SMS to each of your
  customer types. Using your persona, write your
  SMS copy and headlines as if the person was
  sitting in the room with you What would you
  say to that person? What kind of offer would
  interest them? What do they need?

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• 4. Do you need help?Do you also want to
  Leverage the Power of Targeted SMS Marketing? Do
  you need our help? You too can take a step
  forward. Contact us for more information.Contact
  Us
•  Ph 91 92220 86563
• Address 450, Mastermind One - IT Park, Royal
  Palms, Aarey Colony, Goregaon(E), Mumbai,
  Maharashtra 400065
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