The Art of Brand Storytelling

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The Art of Brand Storytelling

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Marketing and Storytelling for Businesses

• When it comes to digital marketing for small
  businesses or just marketing in general, a brand
  with a story plays an important role on the road
  to success.
• Every brand has a story, something that not even
  the owner may know.
• This story most excites the audiences who are
  looking for something meaningful online,
  something they can relate to and connect with.

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Sometimes, USP Recall, A brand story

• Did you know, before the digital revolution,
  Natural Ice Cream used a brand story that
  gradually made it one of the most unique, if not
  popular, ice cream brands in the city of Mumbai
  amongst middle-class citizens, through word of
  mouth only.
• The brand story was a simple but memorable one,
  built around its core identity, that
  differentiated it from most of the other ice
  cream brands in Mumbai at the time
• It emphasized on using only natural fruit pulp.
• It rejected most types of artificial
  preservatives and sweeteners.

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Enhance USP, Dig in
From a marketing perspective, what they did
correctly after that was to stick with the
concept of naturalness as a part of their brand
story to their target customer group. Eventually,
even with minimal advertising, its popularity
grew because its brand story stayed true to the
products essence, and it is now a nation-wide
company.
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Think Like Your Target Audience

• Why is digital marketing, for small businesses so
  competitive?
• For any company, it is paramount to reach as many
  potential customers as possible. And digital
  marketing has the maximum reach compared to other
  types of marketingso, most companies are
  competing online, usually to gain prominence on
  the Google search engine results pages (SERPs).

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Be Focused on your Audience Needs
Look inwards toward your brands objective. Try
to recognize the needs and goals of audience
groups and publish content that they will find
useful in the long run. This content should be
related to all the possible topics of your
industry vertical. Do not hesitate to use
professional content writing services.
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Examples of Using Target Audiences in Brand
Storytelling

• For example, a content writing agency like ours
  could focus on 2 target groupssmall-size company
  owners and medium-size company owners in India,
  both are aspirants and would love to have a
  content partner with marketing exposure to help
  their business grow.
• Then, in trying to market ourselves, we would
  look into all the possible needs of potential
  clients who need content writing services, as
  they browse through our pagesposts on what
  content writing is, how to make a blog more
  readable, and, as in this case, how to frame an
  appropriate narrative for a brand.

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Each customer group has unique needs, and your
job is to uncover, understand, and target these
needs. Your goal is to put out content that has
such an effect that your consumers say, This
brand understands me in a way others dont. Your
story needs to resonate in such a way that it
makes sense for them to follow your digital
process.
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Read more about

The Art of Brand Storytelling? The Smart
Marketers Guide

• Thank You
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