How Video Length Affects Sales and Marketing Campaigns

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How Video Length Affects Sales and Marketing
Campaigns
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• Video marketing is one of the most common and
  trendy marketing idea these days. If you are into
  video marketing and handling sales and marketing
  for any organization then it become very
  important for getting results. One of the most
  important factors while planning to shoot a video
  for the marketing perspective is the length of
  the video.

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• The length of the video is one of the most
  important factors of the video marketing campaign
  as if the video is too long then it is not
  worthy. People now a days dont have time they
  try to finish the things as soon as possible. In
  these situations, making long videos is not a
  good idea. There are many platforms where you
  post video Below are few examples for better
  understanding of the video length
• 1- 8 second crowd
• As per the study by Media Post, people who on
  average use 8 seconds to make decisions were also
  63 more likely to buy a product. Another study
  by Microsoft says that the average person has an
  attention span of 8 seconds when multitasking.
  Here is the game that the campaign planner has to
  think of while planning to shoot a video. 8
  second span is very important in video ad
  campaign.

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• 2- Focus on first 5 seconds
• As discussed earlier that a marketer has to focus
  on 8 seconds time while creating a video ad
  however, there is one more time in these 8
  seconds that you have to care of i.e., 5 seconds.
  If you are running your video ad on YouTube, it
  gives an option to user to skip the video after 5
  sec. So the first 5 seconds of your video should
  be catchy enough that user gets attract towards
  it or get forced to watch the full video and if
  any user does not skip the video and watches the
  complete video then half of your job is done to
  hold the user. Now the content of your video has
  to do remaining work that user gets convert into
  a customer on your store.

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• 3- Social Media
• Social media is one of the biggest platform now a
  days to promote your brand and if you are
  promoting your brand on social media then you
  will also get results out of it, just you have to
  stick to some basics like the video quality,
  product or service being promoted in the video
  and moreover the video length. Nobody has too
  much time to watch lengthy videos, people
  nowadays have very less time. If the video is too
  lengthy then there are chances that user does not
  watch complete video and bounce rate may be high.
• The length of the video should be short and the
  quality of the video content should be best. In
  simple words if we say your video should give
  more information in less time.

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• Instagram stories have a cap of 15 seconds while
  feeds have 60 seconds, however, as we know while
  using social media channels like Instagram or
  Facebook, people just scroll down the feeds or
  passes by the stories so that catch is first 2-3
  seconds of the video where you have to convince
  the user to watch full video and purchase your
  product.
• The beginning 2-3 seconds are catchy enough that
  user does not skip or scroll down instead they
  watch full video and understand what you are
  trying to deliver and gets converted in to sale.
• While concluding we would say that the length of
  the video is also one of the most important
  factors in conversion. It impacts the sales on
  negative side and if the its a short and crisp
  video then there are more chances of increased
  conversion.

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