5 Best Off-Page SEO Techniques - PowerPoint PPT Presentation

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5 Best Off-Page SEO Techniques

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As a small business, you need to focus on off-page SEO to boost your Domain Authority (DA) score. Off-page SEO is essentially any activity you perform outside of your business site that affects your rank on search engine results pages (SERPs). Investing in off-page SEO techniques will improve your authority, relevance, and reliability. – PowerPoint PPT presentation

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Title: 5 Best Off-Page SEO Techniques


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5 Best Off-Page SEO Techniques
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  • https//www.marketingtiki.com/

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  • As a small business, you need to focus on
    off-page SEO to boost your Domain Authority (DA)
    score. Off-page SEO is essentially any activity
    you perform outside of your business site that
    affects your rank on search engine results pages
    (SERPs). Investing in off-page SEO
    techniques will improve your authority,
    relevance, and reliability. Having a solid
    off-page strategy can become the crucial
    difference between your rank and your
    competitors. 

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  • Lets take a look at some techniques that you can
    use to boost your off-page SEO! 
  • 5 Best Off-Page SEO Techniques 
  • Here are five off-page SEO techniques that you
    need to use to rank higher on SERPs  

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  • Create Credible Backlinks
  • Credible backlinks are the core of off-site SEO.
    If you want to rank high, you need to generate
    more high-quality, relevant backlinks to your
    domain. If a site with a higher domain authority
    links back to you, it will boost your ranking. It
    will also bring referral traffic your way. It
    will enable Google to see your site as a reliable
    and valuable source of data. You can build
    backlinks by collaborating with businesses and
    influencers. 
  • Robust Social Media Marketing
  • If you market insightful and helpful content
    via social media platforms, you will have an
    excellent chance of generating more clicks and
    shares. It will increase your overall visibility
    and improve your chances of getting more
    backlinks from high DA sites, such as Twitter,
    Instagram, etc. Moreover, since bots crawl social
    platforms for data, you can effectively boost
    your social profiles ranking via value-added
    backlinks and content.

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  • Generate High-Quality Guest Content
  • Guest blogging on third-party websites with a
    high DA is inarguably one of the best off-page
    SEO techniques. You need to generate credible,
    unique, and invaluable content, such as
    infographics or how-to videos on websites with
    a target audience similar to yours. This will
    enable you to add credible backlinks to your
    website and help you drive targeted traffic and
    leads to your site. It will also boost your brand
    awareness among your targeted audience.  
  • Post on Credible Online Forums
  • Posting on an online discussion board, such as
    Reddit and Quora, will provide your brand with
    multiple benefits, including

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  • Reaching out to new customers 
  • A better understanding of your target market
  • Gaining invaluable insights and suggestions from
    potential customers
  • Opportunities to answer customers queries
    directly
  • However, forum posting demands a long-term,
    well-thought-out approach. You will have to
    identify forum threads on topics related to your
    industry and niche. It will enable you to share
    your expert opinion and add value to the
    conversation. Its also a great opportunity to
    add a link to your business website, but add
    backlinks only when the conversation demands
    it.   

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  • Invest in Local SEO 
  • Local SEO is a consistent and beneficial off-page
    SEO strategy. Highlighting your business in local
    listings will increase your local SERP ranking,
    boost your reputation, and generate more revenue.
    Local listing directories include Google My
    Business, Foursquare, and Yelp. 
  • When you list your business in these directories,
    it enables you to generate localized traffic. It
    increases your chances of showing up in
    location-based search results with phrases such
    as nearby, local, or near me. When
    submitting a local listing, ensure that you offer
    identical information across all listings. Even
    seemingly minute discrepancies, such as a
    misspelling, can hurt your listing rank. 
  • Implementing off-page SEO techniques is
    time-consuming. It also requires expertise and
    skilled resources that arent always available to
    a small business. Let Marketing Tiki guide you in
    your SEO efforts. We will help your business rank
    with SEO practices that match Googles changing
    algorithms. To grow your business with Marketing
    Tiki, reach out to us today! 

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THANK YOU
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