Video marketing trends and benefits on social media

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Video marketing trends and benefits on social
media
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• Video marketing has become one of the most common
  and important source of digital marketing
  strategy for the business owners. According to
  the recent studies, 60 of brands are currently
  using video on social media networks.
• In todays time social media is the best way to
  reach to the customers as it give us many options
  to reach out to the potential customers. The
  brands that are using video marketing as a part
  of their marketing strategy they are targeting
  their customers through social media as it is the
  best way to reach out to the customers.
• Social media provides us the multiple
  segmentation option to target the users based on
  their activity, interest, behavior, and many
  more. According to the segment which you are
  targeting you can plan the content of the video
  that you want to show to your users.

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• Video marketing is basically a tool based on
  using audiovisual images, mainly on the internet,
  to achieve different goals in a marketing
  strategy. There are two different ways of using
  video marketing on internet.
• Firstly, you can upload video on your website or
  blog pages or any activity related to SEO
  services.
• Secondly, you need to create engaging videos that
  are compatible according to the social media
  platform as social media is one of the most
  powerful platform in todays time to reach out to
  your customers. Creating high quality video
  content does require a significant investment of
  both time and effort, but it is worth it.

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• Video marketing statistics clearly show that
  audiovisual content has a positive impact on
  sales and ROI
• 1. Tweets that include videos get 3 times more
  comments and retweets than those that dont.
• 2. 1 in 4 buyers confirm having used YouTube to
  look up videos on a product they are thinking of
  purchasing.
• 3. 73 of users who watch a video tend to
  purchase one of the related products.

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• When we talk about social media there are
  multiple social media platforms that you can use.
  We would say you should target these social media
  platforms as these are the most popular platforms
  on social network
• YouTube
• Since its launch in 2005, YouTube has become the
  world-wide go-to platform for high-quality videos
  on pretty much any subject there is. Their
  statistics are simply overwhelming over 6
  billion hours of video are viewed every month. It
  has become the worlds second largest search
  engine after its parent company Google.
• Its audience come mainly from the Y Generation
  young adults between the ages of 18 to 34. To get
  it right, keep in mind that the most successful
  videos are around 3 minutes long.

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• Facebook
• Facebook recently managed to take over YouTube as
  the worlds most popular video network, with no
  less than 8 billion playbacks per day.
• One if its bases is the auto-playback feature,
  as users scroll down their news feed. Facebook
  reaches out to people of all age groups, but
  their most common fans are from 25 to 34 years
  old (30 of its active users). The most popular
  videos are between 21 and 44 seconds long.

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• Instagram
• Instagram has over 400 million monthly active
  users, and its audience is mainly female and
  under 35 years of age.
• It launched its video options in mid of 2013 and
  one of its main features is its brevity
  initially, its videos were limited to 15 seconds,
  although they have been extended to 60 seconds.
• There are many more social media platforms that
  can be used to target the user with video content
  but the above listed are the most popular.