krithi7484

1
DIGITAL MARKETING
2
KEYPOINTS

• What is digital marketing
• Search Engine
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)

3
WHAT IS DIGITAL MARKETING?

• Digital marketing is an umbrella
  term for the marketing of products or services
  using digital technologies, mainly on the
  Internet, but also including mobile phones,
  display advertising, and any other digital
  medium.

4

• It is a practice of promoting a product or
  service on internet platform with the help of
  electronic gadgets.
• With the constant growth of the web, and more
  people getting connected every day, digital
  marketing has become a necessity for many
  organizations.

5
Why should people use internet?

• For information on a new product, service or
  location
• If they have a question
• If they want more information on certain
  individuals or organizations
• Business contacts
• New employees
• Available jobs.

6
How digital marketing evolved over the years

• Back in the day, it was all about search engine
  optimization (organic search)
• Build a website
• Apply the art of on and off page SEO to your
  website, you build links, you build more links,
  and you build even more backlinks, focus on the
  meta-tags, content, etc.

7

• You hope it shows up in Google someday
• You hope it displays on the results with the
  right keywords (what people are typing in when
  they search)
• It was like fishing and hoping you will get a
  catch.

8
SEO

• SEO stands for search engine optimization. It's
  the practice of increasing both the quality and
  quantity of website traffic, as well as exposure
  to your brand, through non-paid (also known as
  "organic") search engine results.

9

• SEO does not require you to learn to code. ...
  You will need to be able to read source code.
  It's not so much that you need to be able
  to code, but that you need to speak "tech" with
  developers. On the other hand if you are working
  on a content marketing campaign, then
  no coding skills are required at all.

10
SEO is not dead, it's just changing. Sure,
click-through rates are going down and Google
keeps adjusting its algorithm but that's to be
expected. Google has made it so you can easily
target your ideal customer through SEO or paid
ads.
11
SEM - Search Engine Marketing

• Search engine marketing (SEM) is a digital
  marketing strategy used to increase the
  visibility of a website in search engine results
  pages (SERPs). ... Search engine marketing is
  also alternately referred to as paid search or
  pay per click (PPC).

12

• The main difference between SEM vs. SEO is
  that SEM is a paid strategy and SEO is an organic
  strategy. Like most things in the search
  industry, the definitions related to search
  marketing have evolved . Some marketers may
  consider SEM to be an umbrella term that includes
  both paid and organic strategies.

13

• Search Engine Marketing refers to a variety of
  techniques and strategies a company can use to
  generate more visitor traffic from search engine
  results pages (SERPS) to a website.

14
SMO - Social Media Optimization

• Social media optimization (SMO) is the use of
  social media networks to manage and grow an
  organization's message and online presence. As a
  digital marketing strategy, social media
  optimization can be used to increase awareness of
  new products and services, connect with
  customers, and ameliorate potential damaging
  news.

15
Social Media Marketing (SMM)

• Social media marketing (SMM) is the use of social
  media websites and social networks to market a
  company's products and services. Social media
  marketing provides companies with a way to reach
  new customers, engage with existing customers,
  and promote their desired culture, mission, or
  tone

16

• The clear difference between the two
  is SMO refers to on-page modifications on your
  website whereas SMM refers to activities taking
  place outside your website (on some other
  channels). In brief, SMO can be taken as a way to
  encourage SMM activities by visitors of your
  website.

17

• Social media networks are open to all, giving
  businesses a chance to follow their consumers'
  activities or potential buyers. This helps
  marketers be more informed about their target
  audience, likes, dislikes, and interests so that
  they can create a better marketing strategy to
  attract such customers.

18

• THANK YOU . . .