THE UNBOXING EXPERIENCE: WHAT RETAILERS NEED TO KNOW

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THE UNBOXING EXPERIENCE WHAT RETAILERS NEED TO
KNOW
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The excitement and anticipation of knowing or not
knowing whats inside the parcel is everything
about the shopping experience. With the half of
the population inclined towards online shopping,
retailers need to find creative ways to make up
for that lost in-store experience. This is where
unboxing comes into play.
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A study found that smart packaging stimulates the
reward-seeking areas of the brain whereas plain
packaging garners very little response. That
said, packaging is an extension of your business,
the way you pack your items and send them to your
customers speak a lot about your business.
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UNBOXING EXPERIENCE AN OVERVIEW
Unboxing refers to the use of creative packaging
style that creates a memorable shopping
experience for customers. From the time a package
arrives on a customers doorstep, the process of
unboxing experience begins.
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The unboxing process creates a customers first
impression of your business, so retailers must
find an alternative to their regular plain, brown
big boxes. Amidst this pandemic, customers are
looking to supporting their communities by
shopping local or from small businesses a great
unboxing experience could be that one thing that
keeps customers ordering from your store.
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Still not sure if investing in an unboxing
experience is worth your time and money? Consider
these benefits of unboxing that extend far beyond
first impressions.
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Heres What A Great Unboxing Experience Can Do
for your Business
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Tell your brand story in a non-salesy way
If you are not leveraging your brands unboxing
experience to the fullest, you are certainly
missing out on a great chance to express
yourself. The unboxing experience helps you
communicate and share your value proposition to
customers in a tangible way.
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Besides, adding recognisable colours, a unique
logo and any other distinguishable visual cue to
the box offers an opportunity to build customer
loyalty, trust and can help you connect with
customers on an emotional level.
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Drive customer loyalty
Creating a memorable unboxing experience for your
customers is an effective way to encourage
customers to repeat purchases. Plus, it gives
your business an edge over the competition.
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In a survey, it was found that consumers are
likely to make repeat purchases from an online
merchant with premium packaging. That said, now
that Christmas is upon us, bracing your packaging
game would be helpful.
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A good way to enhance your customers unboxing
experience is to include handwritten notes in
every package mailed to customers and offer the
same option for gifts. Wrapping the ordered gifts
in beautiful Christmas-friendly packing can also
go a long way to add personal touch to the
unboxing experience and increase customer loyalty.
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Increase the perceived value
You can raise the perceived value of your product
without spending much by including items like
postcards, tote bags, key chains, stationary or
any other merchandise in the box. This way,
customers will feel like they have received more
than what they paid for. In addition, including
reusable items in your box can be great for
increasing your word-of-mouth recommendations.
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CREATING THE PERFECT UNBOXING EXPERIENCE
The process of creating the perfect unboxing
experience can be overwhelming but there is no
need to reinvent the wheel. You can always take
some inspiration from other brick or mortar or
online stores and your own colour palette,
ambience, and visual direction to build a great
unboxing experience for your customers.
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Choose Sustainable Packaging
More and more consumers are becoming conscious
about how environment-friendly the products they
use and the brands they shop from, are. Being
sustainable with your packaging differentiates
you from others as many retail owners still
havent chosen the environment-friendly ways for
unboxing.
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Think About the Material
If you are targeting high-end customers, you can
convey a sense of luxury in your packaging with a
gloss or matte lamination coating. On the other
hand, if your brand is environment-friendly and
minimalist, you will not need any coating at all.
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Exude Sophistication
To create a sense of sophistication in a
cost-effective way, you can die cuts, embossing,
spot UV and foil stamping in your retail
packaging. These embellishments and extra coating
are usually affordable and make a great
difference in your packaging.
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Choose Right Materials
Besides, you do not need to necessarily overspend
to dress up your products. Just be sure to choose
functional materials to provide the right
protection to each product, so they reach the
recipient in good shape and condition.
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Everything in product packaging follows a
functional path. With that functionality comes an
opportunity to enchant. Make sure to have your
customer whopping in delight with Outer
packaginggt Inner packaginggt Surprise
element/productgt Bonus like a thank you note.
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Customer shopping habits are progressively
changing, instead of creating shareable
experiences in stores, retailers must deliver
them to customers home.
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Moreover, do not forget to say thank you to your
valued customers who have shown their support
during these difficult times. Get the list of
your loyal and recurring customers from your POS
sales system and send thank you notes in mail and
in product packaging as well.
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Contact Us
POS Sales PO Box 7921 Baulkham Hills BC NSW
2153 Email sales_at_pos-sales.com.au Phone 1300
026 062