Rise of Educational Apps during COVID - 19 Pandemic.

1
Rise of Educational Apps during COVID - 19
Pandemic.
2

• The Pandemic Its Effects
• The COVID-19 has resulted in schools shut all
  across the world. India went into a lockdown on
  March 25, 2020, the largest in the world,
  restricting 1.3 billion people.
• As a result, education has changed dramatically,
  with the distinctive rise of e-learning, whereby
  teaching is undertaken remotely and on digital
  platforms. According to the results of a survey
  conducted during the first week of a nation-wide
  lockdown due to the coronavirus (COVID-19),
  educational mobile apps saw a spike in usage
  compared to week preceding the survey. Over 76
  percent of respondents stated that they had
  increased their use of the educational app.
  (BBGV132021)
• How Is the Education Sector Responding To
  COVID-19?
• In response to significant demand, many online
  learning platforms are offering free access to
  their services, including platforms like BYJUS,
  a Bangalore-based educational technology and
  online tutoring firm founded in 2011, which is
  now the worlds most highly valued EdTech
  company. Since announcing free live classes on
  its Think and Learn app, BYJUs has seen a 200
  increase in the number of new students using its
  product, according to Mrinal Mohit, the company's
  Chief Operating Officer.
• Students Covered
• Education App users Students Database includes
  students from STD 5th to STD 12th. These apps are
  designed in a way where the entire syllabus is
  uploaded coved in a systematic way where it
  wont hinder the performance of the students.
• How Mobile App Student Can Help You Market Your
  Education Product.
• There are now tens of thousands of educational
  apps in the marketplace, and standing out from
  the crowd is no simple task. Here are marketing
  strategies to get parents to download your
  educational app for their children.

3

• Target Blogs
• Many parents visit specialized blogs that discuss
  everything about the challenges of parenting in
  todays society. This is an excellent platform
  for you to place your ads as you will be directly
  targeting concerned parents.
• Social Media
• The millennial generation is the first group of
  children who grew up in front of digital screens,
  and this generation is now in the mid-20 to
  mid-30s, and many millennials are adults. This
  generation is highly plugged into social media,
  so start spreading the word about your
  educational apps on social media sites such as
  Facebook, Instagram and Twitter.
•  
• Community Boards
• There are cork bulletin boards all around you.
  Some places where you can find these boards are
  at the local recreational centre, the community
  centre, the library and the arts craft store.
•  
• Advertise at the Right Time
• Parents rarely sit down and watch Saturday
  morning cartoons with their kids, so if you want
  to target the parents that would be the wrong
  time slot. Instead, focus your advertising budget
  on when parents are more likely to tune into the
  TV set.
•  

4

• Word of Mouth
• The best form of advertising is word-of-mouth so
  ask your parent friends to use the app and ask
  those who seem impressed to share the app on
  social media like Facebook.
•  
• Do you need help?
•  
• Do you also want to market your EdTech Company?
  Do you need our help? You too can take a step
  forward.
•  
• Contact Us
• Ph 91 92220 86563
• Address 450, Mastermind One - IT Park, Royal
  Palms, Aarey Colony, Goregaon (E), Mumbai,
  Maharashtra, India 400065.
•  
•  
•