propelguru1 (13)

1
SEO Basics A Beginner's Guide To SEO

2
Overview Of SEO

• What Is SEO?
• How Search Engine Works?
• Why Is SEO So Important?
• Types of SEO
• Off-Page SEO
• On-Page SEO
• Conclusion

3
What Is SEO?
Search Engine Optimization is the process of
optimizing a websites visibility on the organic
search engine results pages (SERPs) for a set of
keywords/keyphrases. It is the process of getting
web pages to show up in search engines like
Google, Bing, and Yahoo.
4
How Does Google Rank Websites?
Crawling
Google follow these three basic steps to rank a
website.
Indexing
Ranking
5
Why Is SEO So Important For Every Type Of
Business?
SEO can help you build better relationships with
your audience, improve your customer experience,
increase your credibility, and get more growth
for your business. SEO is important for
businesses because it gives businesses the
visibility they need to attract customers in this
digital age. A strong SEO strategy allows brands
to position their website and content high on the
SERP for relevant keywords to attract potential
customers and introduce them to their sales
funnel.
6
Types of SEO
On-Page SEO
Off-Page SEO
7
On-Page SEO
-gtSearch engine optimization is about optimizing
individual websites to achieve higher rankings
and generate more relevant traffic for search
engines. -gt On-page SEO is all that you can do
on your page / post to increase your SERP
position.
8
ON-Page SEO Techniques
Optimize page titles and meta descriptions
SEO Images and other multimedia elements
Internal links External links
Publish high-quality content
Headings and content formatting
URL optimization
9
Off-Page SEO
-gt Off-page SEO refers to all the things you can
do outside of your website to help you improve
SERP position link building, forums, influencer
outreach, and content marketing, to name a
few. -gt It is a practice of increasing quantity
and quality of traffic to a website through
organic search engine results.
10
Off-Page SEO Techniques
Blog Commenting
Social Bookmarking
Brand Mentions
Broken Link Building
Questions Answers
Content Marketing
Guest Author
11
Conclusion

• SEO is the process by which a website sees the
  right people in a search engine.
• SEO is the most effective way to find new
  business, customers and traffic.
• About 50 of my personal traffic comes from
  search engines.
• How long it takes for results to appear depends
  on many different factors.

12
Thank You