What Is Call-To-Action - Jain Technosoft

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What Is Call-To-Action? - Jain Technosoft
When a business creates a website, it is built to
showcase their products and services to
customers, giving them access to their whole
range of merchandise, so that they can visit
their store virtually and pick up all they want
from there. Generally, businesses have an option
of having customers place their orders on their
website itself, having their products delivered
at the customers doorstep. Or, there could be a
alternative of looking at the entire catalogue
online and then coming to visit personally in-
store. In any way, a website is of great help to
the customers in understanding a business better
without much hassle.
But, the intention of building a website is not
solely for the benefit of the customers. The
company itself certainly has its own benefits to
achieve. Every business putting up a website has
a certain goal to accomplish. Some may want the
visitors to make a purchase, others may want
them to make appointments. Some may want
customers to subscribe to their newsletters,
others may want them to download something.
Whatever the purpose, the website must make the
action to be taken absolutely clear and
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compelling, if they want the visitors to
accomplish the activity. And, how is this made
possible? With a Call-To-Action (CTA). What is a
Call-To-Action? Call-to-action buttons help in
nudging the visitors in the right direction. It
calls out to the visitors to take a specific
action. For example, the CTA button may say
Download Now, Buy Here, Book An
Appointment, Subscribe, etc. The CTA button
should be clear and concise, telling the
visitors what happens when they click on it.
Moreover, the button needs to be placed very
strategically, in places where they stand out and
cab be clearly noticed. When designed and placed
well, a CTA button can prove to be a very
effective marketing tool. In fact, it has been
found that a CTA button can increase monthly
revenue by more than 80! How does a
Call-To-Action work? When a visitor is browsing
through your site, they notice the CTA button
placed clearly and strategically. They are then
likely to click on it, which will take them
further to another page, and then another,
helping you to finally achieve your ultimate
goal. However, it wont just work like magic.
There is a certain way you need to take your
visitors there. You cant just believe that
theyll come to your site and immediately click
on your CTA button. Instead of being too pushy
by placing the CTA button right at the beginning
of your landing page, it is always better that
you nurture a lead. What we mean to say is that
you try and form a relationship with your
visitors first. You let them get to know you and
build trust. This you can achieve by helping them
solve a problem or clear a doubt. Give them a
solution that can solve their issues and make
their lives easier (better if the solution is
your product or service itself). This way, you
get your visitors
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• interested and involved, converting them from
  passers-by to leads. Then, theyll be more
  likely to click on your CTA button and dive
  deeper into your content, leading to your sales
  funnel.
• How to have an effective Call-To-Action button?
• So, its clear now that a CTA button is a good
  thing, but its good only as long as it is done
  the right way and is effective. And, in order to
  be able to do that, there are certain things you
  need to take care of, such as
• Your CTA should be simple
• Your CTA should be clear and concise
• Your CTA should have a professional design
  (https//www.jaintechnosoft.com/blog/how-to-
  design-great-call-to-action-buttons)
• Your CTA should be strategically placed
• Your CTA should offer value to the visitors
• Your CTA should be polite, yet blunt
• In spite of all these benefits that a CTA can
  offer, the sad part is that not every website
  owner understands its importance and advantages,
  which is why they dont use it, and hence dont
  make the profits they actually deserve. If you
  are one of them, wake up! Get in touch with
  professional digital marketing experts in India,
  and consult them on how you can have a beautiful
  and impactful CTA button on your website pages.
  Do that, and see how you boost your revenue!
• For more Information https//www.jaintechnosoft.c
  om/