Press Release for Small Businesses to Grow Exponentially.

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  Press Release for Small Businesses to Grow
Exponentially.
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•  Advertising is saying youre good. PR is
  getting someone else to say youre good. -
  Jean-Louis Gassé.As you can imagine, the art of
  Press Release distribution has evolved since its
  inception (that was decades ago). Essentially,
  press releases are still distributed to the press
  and media. However, the process has become so
  much more than releasing a news copy through the
  newswire. These days, a press release can be
  distributed on the internet and can even be
  published as is, without the help of any
  journalist. Additionally, a press release can
  serve more than one purpose. Yes, it can still
  expose your brand through newspapers, television
  shows, or the radio. But now, it can also be
  published online using different platforms
  including social media.(BBGV1332021)These new
  developments have only managed to make press
  release distribution as a handy business
  marketing tool. And for a small business that
  sorely needs more exposure and broader reach, a
  press release distribution is even more
  essential.How do you write a press release for
  small businesses?At its core, the press release
  format hasnt changed much at all. It should
  still be written in a concise, straightforward
  and practical way. Here is a guide on how to
  write the perfect press release for your small
  business.

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• Part 1. The HeadlineFor being such a small part
  of your press release, the headline is probably
  one of the most critical aspects of your news
  copy. So, it should go to say that your headline
  needs to be attention-grabbing.Formatting tip A
  press release headline distributed to the
  newswire is usually 100-125 characters long.
  However, if youre planning to publish your press
  release online, and you want it to get indexed on
  Google searches, your headline should run between
  65 to 80 characters. Also ensure that your
  headline is written in bold letters, with the
  subheading italicized.Part 2. The BodyWhen
  writing the body of your press release, the
  number one thing to keep in mind is to keep it as
  concise as possible. But how do you make
  something short while trying to share all the
  information at the same time? Use the inverted
  pyramid format. Look below

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• A short headline in a clear language that tells
  what the story is about.Paragraph 1 Contains
  concise information about the entire story in two
  sentences at most.Paragraph 2 This is where you
  should put context in your story and explain why
  it is relevant to your audience.Paragraph 3
  Additional details that support your story
  where the event took place and how it came
  about.Paragraph 4 Relevant quote from a
  critical or respected member of your
  industry.Paragraph 5 This is where you should
  include your Call-To-Action, points people where
  to get more information, where to buy your
  product or how to get involved.

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• Part 3. About Us Section or the Boiler
  PlateYoull be surprised by the number of
  people who have overlooked this section. The
  boilerplate is also an essential aspect of a
  press release you should never forget. If you
  want people to know more about your business, or
  even give them directions to contact you, a
  boilerplate should be written at the bottom of
  your press release. This is where you add your
  business address, contact information, and a link
  to your website.Do you need help?Do you also
  want to publish a Press Release for your
  business? Do you need our help? You too can take
  a step forward.Contact Us450, Mastermind One
  - IT Park, Royal Palms, Aarey Colony, Goregaon
  (E), Mumbai, Maharashtra, India 400065.