What is a Press Release

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What is apress release?
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• By www.bipdallas.com

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A press release or news release is a public
relations tool that is used to make
suggestionsto journalists, editors, bloggers or
other thought leaders.It is a writing and
distribution service.
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Press Release Distribution Websites are regularly
searched by other news agencies reporters which
can again be reproduced on their respective
channels. 
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Press Release are the most cost-effective way of
building awareness about your business They are
more credibility than paid advertising because
they are regarded as news and are often delivered
by means of a third party that is a newspaper,
creating the impression of an endorsement
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Press Release Distribution helps you create
buzz,increase online visibility anddrive
website traffic
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• CHARACTERISTICS OF AN EFFECTIVE PRESS RELEASE

It involves developing a story idea
that's Unique, Timely and Newsworthy
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Prominence of the people or organization featured
in the story The physical proximity of the story
to the intended audience and The "human-interest"
angle
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A press release should read like a news
story,written in third-person,citing quotes
and sources and containing standard press
release information
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• Although a Press Release is a Public Relations
  Tool, it should Not Read as
• Overly Promotional

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