Live sports Production

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PANDEMIC USHERS IN A NEW ERA FOR LIVE SPORTS
PRODUCTION
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LIVE SPORTS PRODUCTION

• Sport provides us with unscripted moments of
  drama that continue to draw big audiences. There
  is simply no substitute for live sport in terms
  of broad appeal. For example, in the US, the top
  ten telecasts of 2020 (as rated by Nielsen)
  include only two non-sport broadcasts.

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LIVE SPORTS PRODUCTION

• Pressure on sports remote production to deliver
  more
• Even before the pandemic hit, the economics for
  some sports broadcasters operating at the top
  tier of sport, didnt add up. The increasing cost
  of media rights and rising expectations of
  viewers, have required greater investments in
  live sports broadcasting. Together with the
  pandemic came a perfect storm.
• For the best part of a year, sports broadcasters
  and production companies have had to grapple with
  return to play protocols and put the health and
  safety of their staff as their top priority. The
  reality is that proving your on-site team is fit
  to travel, adapting to social distancing
  protocols and providing masks, visors and
  cleaning materials, to name a few things, also
  require an additional financial investment.

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LIVE SPORTS PRODUCTION

• Putting health and safety first
• IP-based remote production has enabled sports
  broadcasters and production companies to
  significantly reduce the size of their on-site
  crews and ensure that they can fully comply with
  the evolving regulations.
• Speaking about his experience producing the 2020
  UCI Mountain Bike World Cup series for Red Bull
  TV, James Livingstone of SunsetVine (a LiveU
  client) told Broadcast Sport, On average we were
  tested for COVID-19 once a week as we entered a
  new country and at the start of each event block.
  Onsite, precautions included social distancing,
  masks, visors, scrupulous cleaning of all our
  kits, new mic cubes for each interview and a lot
  of hand washing and sanitizing. It also meant
  adapting to the rules for each country in which
  we worked.
• For more information on Pandemic Ushers In A New
  Era For Live Sports Production please visit
  LiveU.tv