What Should You Know About Your Customers?

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What Should You Know About Your Customers?
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• Hyper-personalized experiences must be
  meaningful. Its more than telling your customer,
  Hey, we thought you might like this. There has
  to be a why. If you have ever watched Netflix,
  Hulu, or other popular streaming platforms, you
  know they often make watch recommendations not
  just because you might like something, but
  because you watched something related or similar.
  Simply, hyper-personalization drives sales.

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• Get to know your customers beyond their first
  name. Providing a hyper-personalized experience
  for customers saves them time and converts sales.
  This is particularly important in the online
  space. Whether you are delivering an email
  campaign, running retargeting ads, or offering an
  incentive, developing a deeper understanding of
  your customers wants and behaviors is a win-win.
• In a brick-and-mortar store, a customer may
  browse around looking for a specific product. If
  no one approaches them, they might be a bounce.
  The same is true when they visit your website.
  Customers need a personal greeting, assistance to
  find what they are looking for, and offers that
  match their own needs.

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• Beyond knowing your customers name, you should
  know their buying habits, past purchases, and
  online behavior. Using a combination of historic
  and real-time data helps you provide better
  personalized recommendations with higher
  conversion rates.
• Accenture reported that 75 of consumers are more
  likely to buy from a retailer (online/offline)
  that recognizes them by name, recommends options
  based on past purchase, or knows their purchase
  history.

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• According to a 2019 article in The New York
  Times, At some drive-throughs, McDonalds has
  tested technology that can recognize license
  plate numbers, allowing the company to tailor a
  list of suggested purchases to a customers
  previous orders, as long as the person agrees to
  sign away the data.
• McDonalds recognizes that despite having a
  powerful brand awareness, thats not enough to
  maintain a strong influence over the spending
  choices of savvy consumers who expect a
  hyper-personalized experience.

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• Developing mutually-rewarding relationships with
  your customers doesnt have to be hard. Mostly
  likely, the data is already there. It just needs
  to be properly collected and analyzed so you can
  create more hyper-personalized offers and
  improved customer experiences.
• When hyper-personalization is properly
  implemented, customers are also more likely to
  provide Zero-Party Data. Learn about that, here!

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• Create More Meaningful Customer Relationships
  with FiO Analytics
• FiO ai-InteleKt Analytics and Managed Marketing
  Services combined will engage your customer in a
  more personalized way, allowing you to better
  understand and identify how to interact with
  customers in segmented markets and channels.

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• These are our top five recommendations to
  consider when building a data-driven customer
  experience.
• Inform and enhance email marketing content and
  strategies
• Enable a more personal level of customer
  engagement
• Establish a better synergy between sales metrics
  and marketing metrics