7 Reasons Your Business Needs Strong Social Media Presence

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7 REASONS YOUR BUSINESS NEEDS STRONG SOCIAL
MEDIA PRESENCE
PRESENTED BY
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KEY DISCUSSION POINTS
What is social media presence? Why you need
Social Media? Search Engine Visibility Company
Mouthpiece Trust-building Channels Competitive
Advantage Virtual Connect with Customers Sales
Business Leads Marketing Channels Conclusion
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WHAT IS SOCIAL MEDIA PRESENCE?
Publishing online content and establishing a
social media presence serves as a way to
communicate, meet consumer needs, and build
trust before you establish a direct
relationship. Additionally, you can connect with
clients on a personal level in an environment in
which common interests are shared.
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WHY YOU NEED SOCIAL MEDIA?
Good social media presence is not just merely an
option, it is necessary for brands nowadays. In
the past couple of years, marketing in social
media channels has grown rapidly. New features
like ephemeral content by Snapchat, Reel features
by Instagram, are helping a brand to connect
with its customers more effectively. According
to a study by The CMO Survey, the marketing
budget spent by brands on social media is
expected to double (from 11 to 24) in the next
five years. Also as per records by Statistica,
95 of young adults follow a brand via social
media networking and the count of social media
users at the end of 2022 would be 4
billion. But even such highly convincing stats
have not been able to convince the remaining
ones about the benefits of social networking
sites. Here are 7 reasons why your business
needs a strong social media presence these days.
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S E A R
C H
N E
E N G I
V I S I B I L I T Y
Every business wants to increase traffic and user
engagement but will it be possible if your
prospects are not able to find you over the
internet? Social media profiles help you
dominate the first search result page in a more
natural way, which further increases profits.
Consider the fact that millennials spent a large
amount of time on social platforms, and their
value will increase further. Moreover, presence
on social media channels will not only generate
business for you but also stop brand negativity
to reach top positions.
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C O M P A N Y
M O U T H P I E C E
Whether you are new to the industry or have been
a part of it for many years, positive
word-of-mouth will always help you gain
customers. Social media marketing help business
owners keep their clients updated about new
launches, company policies, and also team
activities. Online social networking gives you a
chance to build narration to capture your
customers' interest. Each Facebook post and tweet
can share company values, ethics, and much more.
But dont flood your followers with N number of
updates every day. Make sure that everything is
relevant.
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T R U S
T -
B U I L D I N G
C H A N N E L S
Social media presence has become vital to earn
customers trust. You can survive without a
physical store but not having a social presence
will be scorned. Be it online stores or
startups, this is true for all online businesses.
If you dont have an active presence on social
media channels, then, you are missing out on
brand critical profiles.
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C O M P E T I T I V E
A D V A N T A G E
Do you think presence? You investing their
your competitors also may be wrong. There time
and money into
dont care about social media are high chances
that they are building a positive online social
presence to gain business. Not having a social
media presence will derive you of all its
benefits and they will be automatically passed
on to your competitor. So, take a good look
around and see what they have been doing.
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V I R T U A L
C O N N E C T W I T H C U S T O M E R S
It is critical for virtual companies to prove
their credibility and gain customer confidence.
Social media platforms give you the opportunity
to create a bond with your customers. As a
brand, you have to know that it is important to
engage your customers and thus use different
social media networks to promote your services.
For instance, Creative Facebook posts can be
used to interact with customers and give them a
chance to engage with your business.
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S A L E
S
B U S I N E S S
L E A D S
Social media is immensely useful in generating
leads. With modern social channels like
Pinterest and YouTube that allow direct
purchases, social media has become even more
powerful. Instagram, too, launched a call to
action button that helps its audience to shop and
install applications. Social media is evolving
very fast and it will very soon drive sales in a
big way. And if you will not be there when it
happens, well, you will the losing party.
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M A R K E T I N G
C H A N N E L S
Driving sales is seen as one of the biggest
merits of social networking sites. All the
social media channels have well-defined marketing
machinery in place to help brands connect with
their target audience. Facebooks Sponsored
Posts and Twitters Marketing Campaigns are two
of the most popular ways to market your products
and services.
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Every social media channel has unique marketing
channels. Though you dont necessarily need to
have a social media presence to use these
channels, having the same will multiply the
gains. Global brands link their marketing
campaigns with their social profiles to increase
likes and followers. The power of social media
is huge, and it can open the doors of success
for your business when used in the right manner.
Benefits generated by social media channels are
measurable and there is no reason why you
shouldnt be using them.
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Conclusion
Everything said, make sure you choose the right
social channels and step in with a detailed
strategy. Just posting images and status updates
will not help your business. The right
combination of informative and promotion posts is
required to generate desired results. Plus,
generating leads from social media advertising
is an entirely different ballgame that requires
experience and insights.
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TOP SOCIAL MEDIA PLATFORMS
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