6 Highly Effective Web Design Tips Backed by Research

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6 Highly Effective Web Design Tips Backed by
Research
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Make Site Speed an Absolute Priority
No matter how good service you provide or how
good products you have, unless the audience is
seeing that, you dont have any chance. For a
quick online view, your website needs to be fast.
The attention span of the audience is limited. A
website that doesnt load within 5seconds has a
chance to lose traffic by 53. To keep the
visitors, enter your website, ensure that it
opens within 4.23seconds.
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Leverage the Fold
To keep the fold or not is a heated debate. Few
say that fold is not a matter anymore. Till 2018,
people spend 57 of their time on folds which
have seen a sharp decline. 74 of people focus on
the upper two folds. Hence, you cant deny the
importance of the folds either as web design Los
Angeles company opined. Consequently, start with
a descriptive headline along with a call to
action. You can also include media.
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Take Advantage of Hicks Law
Hicks law states that more options make people
confused to take the decision. For example, when
you offer your audience a multiple-choice, they
may feel confused about what to do and what not.
In the end, they will leave the website without
taking any firm action. Hence, dont add too many
things to the menu. Moreover, focus on a single
call to action.
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Keep it Simple
Less is more is the golden words that imply the
website design. Visual complexity makes the
audience confused about taking the decision. More
complex design, less the visitors will take it as
beautiful. It is better to stick with the
standard layouts. Less distraction will happen
when the site is offering minimal yet useful
things.
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Avoid Carousels, Sliders, Tabs and Accordions
Website owners have a fascination for carousels.
It is perhaps the most requested feature.
However, researchers opined it as a pretty
useless feature. A study by Notre Dame University
showed that the first position gets 90 clicks,
where the rest of the positions are ignored
largely as web design Los Angeles company
pointed. So, you can imagine, there is no need
for ornamentations.
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Prioritize Scrolling Over Clicking

• Make the page longer, as it is easier to scroll
  the website compared to click it. Users prefer to
  scroll sitting relax at the chair instead of
  clicking. A recent study by Crazy Egg showed that
  a page having information in a longer format
  increases the conversion by 30 percent. The data
  shows clearly that users scroll more than
  clicking.

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THANK YOU
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