Business Consulting Services

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SME organization
A CREATIVE FACTOR INITIATIVE
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SME Growth Stages
There are organisations in various stages of
their existence. Following are the five stages of
their business, and they can bank on the growth
strategy accordingly. Skipping the essentials
usually leads to spiralling bottlenecks going
forward.
Success
Scale
Maturity
Existence
Survival
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Inside of Scale
Scaling is not as easy as it may seem, there are
high chances of getting this phase wrong, even if
it may appear that you are growing, it may not
be the case in reality. At a management level, we
break this phase in 3 stages.
Sales and Marketing Automation
Preparing the team for growth
Mindset for scale
Digitization productization
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Mindset of growth

• Leaders with a growth mindset, enjoy
  challenges, strive to learn, and consistently
  see potential to develop new skills. When entire
  companies embrace a growth mindset, their
  employees report feeling far more empowered and
  committed they also receive far greater
  organisational support for collaboration and
  innovation.

Brilliance stems from state of mind -I dont
know that I dont know
Source HBR.ORG.
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Mind set for scale

• To achieve the scale, one has to prepare the
  mindset it needs to scale. We have a set of five
  management workshops which collectively shapes
  the mentality towards growth, offering the
  holistic perspectives for growth.
• Transformational Leadership
• Brand Orientation
• Sales Marketing Orientation
• Building the Business Model
• Business Strategy Workshop
• Organizational Gap Audits

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Digitization Productization

• As an organisational leader if you find yourself
  occupied with administrative and unproductive
  work, then it is a deterrent to growth. Freeing
  up bandwidth and having quick access to
  information is critical.
• Finding the hero solution or product or service
  is vital for scale.

If CEOs do employees job, who will do their job?
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Digitization Productization
To achieve scale the leadership has to free up
their bandwidth from day to day nuisance of
business by leveraging digital tools and
application. Focus on replicable templates of
business (Products or Subscriptions). Digitizati
on Productization

• Packaging (Positioning)
• Process Documentation
• Go-to-Market Strategy
• Go-to-Market Implementation

• Website
• Search Marketing
• CRM
• Work flow Management
• Business Analytics BI
• Digital Maturity Audit

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Sales Marketing

• Sales are contingent upon the attitude if the
  salesman, not the attitude of the prospect.
  Without proper training and guidance, they will
  focus on persuasion at the ignorance of
  conviction.
• Without proper marketing building an
  Inspirational brand and attracting talent and
  customer will be not scalable

Let the world know your story and conspire new
relationships
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Sales Marketing

• Focus on the 20 of customers which contributed
  to 80 of the business. Offloading of 80 of the
  customer which provides 20 of the business will
  free up your bandwidth for scale.
• Sales Training
• Sales Enablement
• Account Based Marketing
• Outsourced Sales
• Outsourced CMO
• Outsourced Customer Support

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Culture eats Strategy for Breakfast
-Peter Drucker
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Preparing the team

• A Culture is the unspoken social order of an
  organisation it shapes attitudes and team
  behaviour. It is an unwritten norm of a group,
  and it defines what is encouraged or
  discouraged, accepted or rejected by a group.
• When an organisational culture is synced
  correctly with an employee's value, aspirations
  and drives, it can unleash a tremendous amount
  of energy towards a shared purpose and foster an
  organisation's capacity to thrive.

A company Culture makes or breaks organization
Source HBR.ORG.
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Preparing the Team

• From recruitment to fitment, from nurturing
  talent to building resilience, it takes a lot to
  make a robust team
• Business Cultural Transformation
• Leadership Program for Managers
• Strategic Hiring
• HR Process Enablement
• HR Performance Management

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Dont take anything at face value
-Leslie Mann
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About Us
Bigcues is a technology and business consulting
firm. The firm's consultants understand your
needs and provide a best-fit technology solution
that is simple, easy to use and integrate with
other enterprise solutions. With Bigcues, you
can convert your ideas on a paper to a product,
ensuring a balance between cost, time and
quality.
The Sales Element', is a sales consulting
company which helps you generate revenue, get
new clients on-board and Train Sales teams for
'effective selling'. With 24x7
Technical/Customer Support Services, The Sales
Element services clients in India, the USA,
Europe and Australia.
Founded in 2009, We are a business communication
and consulting organisation committed to bring
change inside organisations and alter their
perceptions outside, by allowing them to thrive
in the ocean of possibilities, with the help of
our in-house expertise on business consulting
and communication services.
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Initiative by
In Collaboration with