#1 seo digital marketing services Chhattisgarh

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Padma Technologies

• Digital Marketing Agency

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What is Digital Marketing

• Basically, digital marketing refers to any online
  marketing efforts or assets. Email
  marketing, pay-per-click advertising, social
  media marketing and even blogging are all great
  examples of digital marketingthey help introduce
  people to your company and convince them to buy.

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Advantages of digital marketing

• The main advantage of digital marketing is that
  a targeted audience can be reached in
  a cost-effective and measurable way. Other
  digital marketing advantages include
  increasing brand loyalty and driving online
  sales.
• Global reach 
• Lower cost
• Trackable, measurable results
• Personalisation
• Social currency
• Openness 
• Improved conversion rate

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What Does Digital Marketing Consist Of ?

• Main Components
• Website Design
• Search Engine optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing (SSM)
• Email Marketing
• Display Advertisement
• Affiliate Marketing
• Content Marketing
• Online reputation management (ORM)

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What is SEO

• SEO stands for search engine optimization. In
  simple terms, it means the process of improving
  your site to increase its visibility for relevant
  searches. The better visibility your pages have
  in search results, the more likely you are to
  garner attention and attract prospective and
  existing customers to your business.

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How does SEO work?

• Search engines such as Google and Bing use bots
  to crawl pages on the web, going from site to
  site, collecting information about those pages
  and putting them in an index. Next, algorithms
  analyze pages in the index, taking into account
  hundreds of ranking factors or signals, to
  determine the order pages should appear in the
  search results for a given query.

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What is PPC

• PPC stands for pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  it's a way of buying visits to your site, rather
  than attempting to earn those visits
  organically. Search engine advertising is one of
  the most popular forms of PPC.

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Advantages of PPC

• You only pay for the visits you receive.
• You have a lot of information about the
  performance of the ad. 
• Good optimization possibilities.
• The ads reach the right audience. 
• You can control your budget
• You can decide where and at what times
• You will achieve better positioning and
  visibility. 

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SMM

• SMM is the easiest way to reach an enormous
  audience  nowadays a half of the global
  population, 3.8 billion people, use social media.
  Moreover, this number is constantly
  growing  since 2019, social media use has grown
  by 9.2.
• Social media is extremely useful for
  increasing brand awareness. According to
  Hootsuite, 52 of online brand discovery happens
  in public social feeds. In other words, the
  majority of people learn about new brands on
  social networks.
• In 2019, people spent an average of 2 hours and
  24 minutes every day. And this indicator has also
  grown  time spent on social media increased
  by 1.4. That makes social media a great way to
  not only reach your audience but also to interact
  with them for a long time.

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Content marketing 

• Content marketing is the marketing and business
  process for creating and distributing relevant
  and valuable content to attract, acquire, and
  engage a clearly defined and understood target
  audience with the objective of driving
  profitable customer action.

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The Top 10 Benefits of Content Marketing

1. More on-site content.
2. Higher visibility in search engines.
3.  Higher domain authority. 
4. More referral traffic.
5. More social traffic 
6. Increased conversion potential. 
7. Improved brand reputation.
8. Tighter customer/reader relationships.
9. Universal utility. 
10. Decreased marketing costs and compounding value. 

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• We are a Chhattisgarh based full service Digital
  Marketing Agency and a Certified Google Partner
  with a reputation for honest and creative Digital
  Marketing, specializing in SEO, PPC, Remarketing,
  Email Marketing, Local SEO, Audience Building,
  Online PR, Paid Search and Social Media.

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