Common Mistakes Made by Most of the Franchisors

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Common Mistakes Made by Most of the Franchisors
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• Franchisee and the customer, the beauty of
  franchising is that it creates a win-win
  situation for all players involved Franchisor. A
  lot of new Franchisors make some basic and common
  mistakes, with all the great advantages
  Franchising brings to a franchise brand to the
  end of their brand which sometimes leads to
  abandoning their franchise expansion program in
  the initial stage itself and in worst-case
  scenario.

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Which most of the budding franchise brands make
in their initial stages of expansion here are
some common mistakes?

• Getting too excited with the inflow of Franchise
  inquiries
• Simply because they get frequent franchise
  requests may be from their family or friends, we
  have seen brand owners getting curious to
  franchise their business. Such franchises neither
  give any return to the Franchisor nor they have
  control over their systems for these locations,
  we have seen in most cases.
• Franchising without planning one need to
  strategically plan while making the decision to
  franchise his business, Franchising is not an
  impulse decision. Processes and ends up losing
  control of their franchises and even
  misappropriate use of their proprietary marks and
  confidential procedures, in most cases, the brand
  owners start inviting franchise enquiries without
  having worked upon documents.

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• Recruiting wrong franchisees
• wrong franchisees in your franchise eco-system,
  the most dangerous step in franchising is to
  recruit. Sometimes for the sake of entering new
  locations and sometimes for earning the initial
  franchise fee, most franchise brands fail to
  filter such candidates and recruit incompatible
  franchisees. However, it can even pose a serious
  threat to the brand in the future they dont
  realize that such franchises will only be
  liabilities for the brand.

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• Selecting wrong locations
• A strong franchise system, a good franchise
  partner but a wrong location, just imagine you
  have a good brand. To carry out a feasibility
  study and market analysis, this happens mostly
  when the franchisor and franchisees fail.

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