10 Google Shopping Campaigns Optimization Ideas for 2021

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10 Google Shopping Campaigns Optimization Ideas
for 2021

• By - Technians Softech Pvt. Ltd.

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What are Google Shopping Campaigns?

• By definition, Google Shopping Campaigns are
  created as a part of Google Advertisements. These
  campaigns are used to related user queries with
  actual businesses.
• When the Pay Per Click Service in Gurgaon chooses
  to execute a query in the search engine, Google
  is responsible for presenting the best match.
  Indeed, for every query, there will be a
  thousand, if not a million options in the online
  market. It is important for Google to present the
  most relevant results to the user. Meanwhile, it
  is crucial for businesses to take advantage of
  Googles ability to guide online users. This is
  where shopping campaigns become useful.

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Benefits of Google Shopping Campaigns

• The benefits of Google Shopping Campaigns are
  quite evident. First of all, you need these
  campaigns to stand out in the competition. With
  the help of Google Shopping campaigns, your
  chances of making it to the first few SERPs are
  high.
• Secondly, you will be able to grab attention
  easily. Many times, businesses struggle to
  attract the right mix of customers. Fortunately,
  google ad campaigns help in grabbing the
  attention of the right customers.
• Thirdly, Google Shopping Campaigns will be useful
  in better conversion rates. The ultimate aim of
  any optimization strategy is to increase the
  conversion rate. When compared to text-based ads,
  the Google Shopping Campaigns can boost your
  conversion rate by 40 to 80 percent.

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Reasons To Optimize Google Shopping Campaigns

• In order to witness the actual power of Google
  Shopping Campaigns, you must try and optimize
  your strategies. In the beginning, optimizing
  your Google Shopping Campaigns will be tricky. In
  fact, youd wish you had never thought of using
  it! But, with constant improvements, you are
  bound to see positive results.
• Five major reasons to optimize your Google
  Shopping Campaigns would be
• Higher ROAS
• The ability to share your impression
• The ability to click and share
• Benchmark the CPC of your business
• Benchmark the CTR of your business

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Top 10 Google Shopping Optimization Ideas

• 1. Optimize Your Product Titles - Google Shopping
  campaigns depend strongly on the product feed.
  And, the product feed collects information from
  product titles, descriptions, and even images.
  That is why your product titles must be drafted
  with care. The product titles should be relevant.
  When users search for these items, the search
  engine must not have any trouble recognizing
  them. To achieve this, you must study more about
  the frequently used search keywords.

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2. Optimize Your Product Feed Descriptions
Categories

• Many times, businesses dont worry about
  organizing their product feeds. This might have
  worked before the advent of Google Shopping
  Campaigns. Now, it is crucial to optimize your
  product categories and descriptions on the google
  shopping feed. The effort is highly crucial when
  you want to enjoy an edge in the market.
• Categorized and sorted product feeds in
  e-commerce websites make it easy for the crawler
  to decode information.

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3. Optimizing Your Product Images

• Gone are the days when advertising was only
  text-driven. Today, businesses are more reliant
  on images and videos. Lets not venture into the
  latter. But, you need to focus on images. When
  you choose images for your e-commerce website,
  ensure that they are original. They must
  represent what your selling. There must be no
  confusion on what is shown, and developed! Image
  quality matters during search engine
  optimization. Try to experiment on multiple
  images. Each of the chosen images should be
  acceptable quality. Many times, customers prefer
  products that are actually worn by others. This
  increases the chances of conversion.

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4. Use Google Shopping Ad Extensions

• Traditional Ad extensions have proved the
  influence they have on text-based advertisements.
  However, these extensions cannot be used with
  Google Shopping Campaigns. You need to elevate
  your game to the very next level. There are two
  different types of extensions for Google Shopping
  Campaigns. This includes the Merchant Center
  Program and Automated Extensions. A very good
  example of automated extensions would be shipping
  and pricing information. You are not expected to
  program these details separately. Once
  programmed, they will be shown with all the
  images automatically.
• Merchant center programs are a collection of
  Google Customer Reviews, product ratings, and
  exquisite merchant rewards.

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5. Use Products Rating Review

• Just like personal recommendations, online
  ratings and reviews can mean a lot in e-commerce
  websites. After all, these reviews and ratings
  are made by real people.
• When you want to build trust with your customers,
  you need to have plenty of reviews and ratings.
  Ensure that the content published is both
  genuine, and reliable. Building a brand image
  using reviews and ratings will take time. This is
  mainly because you need to achieve them from
  actual customers, who have used your products and
  services.

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6. Implement a Negative Keywords Strategy

• Imagine your customers typing, Unhappy running
  shoes, and your business pops up! In such cases,
  the customer is likely to shun away from your
  running shoes. There is only one way of tackling
  this problem. You need to make use of negative
  keywords.
• As suggested by its name, these keywords are
  phrases and terms you dont want your business to
  be associated with. When the user enters these
  keywords, Google will make sure that your
  business doesnt appear.
• Indeed, the process of handling negative keywords
  is no longer manual. Much of the work is done by
  the search engine. All that you need to do is
  find the right collection of negative keywords.

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7. Adjust Bids By Device Performance

• A recent survey revealed that the majority of
  online shopping happens in mobile devices. You
  need to understand this and build your e-commerce
  website.
• ROAS has become an integral part of many
  e-commerce sites. It is important for businesses
  to identify the benchmark for their venture. And,
  when you place bids, the actual value needs to be
  fine-tuned based on the device. Hence, the bid
  you make for a mobile ad should be different from
  the one for a desktop device.

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8. Optimize by Geo Location

• Demands differ from one location to another. For
  instance, customers in a specific region will
  have different demands than the rest. Your Google
  Shopping Campaigns have to identify these
  requirements. And, the products and services
  showcased must match with them. To enable
  location-based Google Shopping Campaigns, you
  need to understand the actual persona of your
  customers. You need to be aware of their
  interests and dislikes.
• Capturing the needs of your target audiences is
  never easy. Mainly because demands change from
  time after time. The best way to figure this out
  is through frequent market research.

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9. Increase bids For High-Performance Products

• Performance is bound to differ from one product
  to another. This theory is not valid only for
  e-commerce sites. Instead, this is a golden rule
  for traditional shops too! Never forget this
  thumb rule when you venture into the online
  market. What is essential is devising plans based
  on this theory.
• When certain products perform better, you need to
  focus more on them. The ROAS Bids in these
  products can be higher than the rest. You are
  less likely to fail with this theory.
• Likewise, dont forget to categorize performance
  based on devices.

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10. Create a Remarketing Strategy

• A. Dynamic remarketing - Targeting customers for
  the second time will need something bigger and
  better. You need to ensure that the messages and
  requests are highly customized. According to many
  businesses, customers expect brands to send mails
  with their names, and based on their individual
  interests. This is the level of personalization
  expected by potential customers.
• B. Remarketing lists for search and Shopping Ads
  - If your e-commerce website is designed using
  Shopify, RLSA is the best way to advertise. This
  is not similar to any conventional campaign.
  Instead, it is all about letting audiences design
  and build their own Google Ads.Whenever a user
  chooses to scan through your site, their
  interests are carefully monitored. The next time
  they enter into your website, or execute a search
  the results will be improved based on their
  previous preferences.

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Conclusion

• On the whole, Google Shopping Campaigns are
  important for any business to grow. If you ought
  to launch your first e-commerce website, the
  above points will help in putting together a
  perfect shopping campaign.