Top Level Domain and Benefits

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Top Level Domain and Benefits
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Choosing TLD

• When youre trying to choose TLD, youll work
  with domain name system. The DNS will make it
  easy to find if your domain and it would be
  associated with specific service.

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Different TLD Options

• The most common domain extensions are dot and
  com. Youll find variety of extensions at your
  disposal. Your decision will entirely base on
  nature of your business and your personality.
  Some of them take this as fun and some of them
  show their professionalism. There are variety of
  options that you find align with your business
  and website needs. If you just require something
  general, simple and common. You may go with
  general top level domain option. With .com your
  customer find easy to locate your website.
• If you prefer something more creative like .guru
  and .expert to show that you are authority in
  subject. .tv is perfect for television shows and
  video projects while tech companies often use.io.
  Your top level domain will communicate something
  to the world about your business and you want to
  make sure to choose best aligns with your brand
  and website.

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Benefits of Top Level Domain

• Top level domain is built with trust,
  personalization and branding -
• Trust A brand has complete control who uses
  .brand part of the domain. Customers would
  therefore know that .brand is authorized and is
  not a phishing website.
• Personalization Many brands dont use content
  targeting. Thats why same web pages are shown to
  all. Running top level domain means the brand has
  complete control and authority to offer different
  type of services.
• Branding Previously there used to be only 22
  top level domain and around 250 countries top
  level domain. But now gTLDs has now become
  meaningless as thousands are released.

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1-800-123 -8156

• Whoa! Thats a big number, arent you
  proud?

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Country-Code Top Level Domain (ccTLD)

• Many websites have started to use ccTLDs without
  having intention of targeting a specific country.
  Instead ccTLDs is used in tracking to get
  attention and present a specific type of content.
  A simple example is .tv which is also an ccTLD
  for Polynesian Island nation of Tuvalu.
  Currently, .tv domain has generated around 10
  percent of revenue of the country. Same happened
  with .co domain. .co is used for Colombia. .co
  domain has gain popularity and exploded very
  fast. Companies are now requiring shorter domains
  for social media. For example Twitter is using
  t.co and Overstock Is using o.co.
• Some of the ccTLDs are -
• .ad
• .bz
• .co
• .io
• .me
• .tv

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• Since above TLDs are now considered generic. But
  still other search engines might not view these
  ccTLDs as generic. Use them cautiously, if other
  search engines like Baidu, Yandex and other
  search engines are important traffic sources for
  your website.

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Benefits of ccTLDs

• ccTLDs allow you to target traffic from specific
  areas of the world. Let us say if want to target
  visitors from United Kingdom for your UK based
  business. You will choose .co.uk as domain
  extension. This ensures that search results will
  be shown to people living in UK rather than any
  other region. Because ccTLD considered as genric,
  it also gives you higher SEO value for
  country-based results. Search engine will return
  different results, including many local ones,
  depending on the person doing the search.

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ccTLDs Buyer Confidence

• As ccTLDs is good for credibility and they give
  more visitors for your website. Since they
  consider website to be local, visitors feel much
  more confident for making daily transactions.
  End-users get suspicious when they see foreign
  address. Also many people like to complete
  transactions in their own native language, region
  and currency.

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Reasons to choose gTLDs

• One of the most and biggest attractions of new
  gTLDs is their potential for branding purposes.
  New domains can simply associate with particular
  location, subject and aspiration. Such companies
  are so proud of their heritage and see the city
  as central to their business now and in the
  future. Another argument is that new domain name
  boost to give search rankings and high web
  traffic. They are claiming that location based
  domains will rank higher for customers living. A
  final incentive for boarding with new domain
  names is simply to stop others to get those
  domain names. In the market, cyber squatters are
  hi-jacking domain of a brand.
• Hence, with upcoming demand of websites. Many
  domains are now considered as generic. As it
  generates more business for everyone.

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Thanks!

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