Ppt

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International Marketing Management
PR1 Presentation Hello Fresh
Group members JOHN PETERS 21807938 LOUZAYA
MISSAMOU 21807567 NICOLETA ISPAS 21807591 ANGELLA
HUNT 21807560
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Internaltional Marketing

• Worldwide Marketing by and large indicates for
  marketing exercises, performed over national
  boundaries. With worldwide travel and exchange
  presently common, computerized communication
  making get modern customers appealing towards the
  buying new products, and numerous brands do
  marketing universally.

Here our focused company is hello fresh
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Hello Fresh Company

• Hello Fresh is categorically better than
  purchasing takeaway food, fast food, or eating
  out on a regular basis. All the ingredients are
  of high quality and freshly prepared.
• All there products contain low calorie and low
  carb recipe choices.

• They have larger chain of restaurants and have
  annually millions
• of visitors and also have millions of food
  deliveries.

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• HelloFresh is now available in eleven countries
  around the world, following the introduction of
  its product in Sweden.

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SCREEENING ANALYSIS

• Environment and Market analysis
• GDP Growth
• Country Risks, culture
• Political factors
• Competitors
• Demand analysis
• Distribution Channels.
• Market concentration

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Environmental Factors

• Environmental factors play an important role in
  marketing or planning to open up the business in
  a new country. Suitable place to open up
  restaurant for this chain might impact there
  visitors across the globe, and also to that
  country where they are going to open up the
  restaurant.

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Hello Fresh CompetitorAnalysis
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Gross Domestic Product

• The Gross Domestic Product (GDP) is the financial
  value of all complete goods and administrations
  produced in a country over a given time duration.
  GDP provides a financial image of a country and
  is used to measure an economy's size and rate of
  growth. GDP can be measured in three ways by
  using uses, output, or salaries.
• So here in this condition it is necessary to
  check out the GDP of the country wither the
  country have potential financial status or not,
  otherwise it can do bad impact on this
  restaurant.

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Cultural And Political ANALYSIS

• The potential for a company's operations in a
  country to struggle as a result of differences in
  dialect, customs, norms, and client expectations
  is referred to as social risk.

• Political components relate to how the government
  mediates within the economy. Particularly,
  political components have zones counting charge
  approach, labor law, natural law, exchange
  limitations, duties, and political stability.

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Distribution Channels

1. There are Kinds of Dissemination Channels Direct
   Channel or Zero-level Channel (Producer to
   Customer).
2. Indirect Channels (Offering Through Middle
   people) Dual Distribution.
3. Distribution Channels for Services.

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Market Concentration

• Market concentration is the transference of a
  given market among the sharing companies.
• The more deeply focused a market is, the less
  competitive it is. market with more
  concentration isn't lined by any enormous
  companies and is considered competitive.

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PEST Analysis
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Hello Fresh Company
COUNTRY Scanning Analysis for business
Australia   As this company is going to start its business in the new country so there should be some risk factors to be cleared. So we found that They have a secure way of doing commerce, with a straightforward assess and genuine Firm, and administrative situations for outside. So this place is suitable for there business and they will be get benefited by financial add.
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Australia Australia have good system of government and have financial stability and good governess . They have good environment for business setting. There are no financial risk related to that environment.
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BELGIUM In a nation as indistinctly occupied and financially stable country as Belgium, there are critical masses on the environment. Industry, devastating shipment and traveler activity. This country is most suitable for the business.
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AUSTRIA Austria could be a profoundly industrialized country with an imperative benefit section. Large number of industries and restaurants can be open up in this country .
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DENMARK Whereas Denmark's social welfare arrange is popular all over the world, the nation is additionally a great put to do trade. The work for marketing is flexible, making it simple to convention and passion representatives, and there's less case than in a few other created countries. Large number of industries are there and it is important place for the opening up new brand.
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Luxembourg Luxembourg is an attractive trade location. The nation has a dynamic financial approach that authorizes worldwide businesses. A great topographical area, political and social control and commerce motivating forces are fair, these are some of the reasons why increasingly financial specialists select to open trades in Luxembourg.
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NETHERLAND This country have a remarkable features for the trade and business. Which means we are an incredible put for trade, giving a flourishing source for companies in which to settle and grow. When conducting commerce within the Netherlands, this will be a great decision for any marketing company.
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NEWZELAND Can a Foreigner Start a Business in New Zealand? New Zealand government does not put numerous confinements on financial specialists and businesses who are looking to set up or own a commerce within the country. If you're considering beginning or buying a commerce, Modern Zealand is an amazing choice.
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Marketing Strategies
if its cheap enough People will buy anything
Production orientation
Dissimilar people have different needs
Product orientation
Sales orientation
Customers need persuading
Customer needs are at the center
Marketing concept
Marketers should be socially responsible
Societal Marketing
The life-time value of the customer
Relationship Marketing
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Argue For Two Countries ANALYSIS
AUSTRALIA BELGIUM
Living costs and educational costs are significantly lower in Australia than they are within the Joined together States and Joined together Kingdom. So this country is suitable for the trade and business in this scenario. .An positive worker gets the company as a great put to work and has no fascinated in changing occupations. So due the industrial setting and work environment this country will benefit the industry.
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About hello fresh there point of view is that this restaurant is far more important for our economic values. Established in 2011 and headquartered in Berlin, Germany, HelloFresh got to be one of the world's driving suppliers of dinner kits. So hello fresh is working there all its positive impretions.
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SO, THE COUNTRY AUSTRALIA IS BETTER THAN OTHER
COUNTRY TO START A NEW BUSSINESS.
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References
Hello Fresh (2020) Hello Fresh about us.
Available at https//www.hellofreshgroup.com/en/a
bout-us Accessed 26th March, 2021 Thakkar, K
(2018) Hello Fresh wont break even until 2019.
Grocery Dive. Available at https//www.grocerydiv
e.com/news/grocery--hellofresh-wont-break-even-unt
il-2019/533770/ Accessed 27th March 2021