Reasons Why SEO Is Harder for Small Businesses

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Reasons Why SEO Is Harder for Small Businesses
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• Search engine optimization for small businesses
  can be overwhelming and arduous. However, no one
  seems to focus on why that is the case. The truth
  is that a small business or start-up has limited
  resources and little to no recognition in the
  industry. It's partly why its difficult for them
  to focus on optimizing its content for a higher
  search engine result page (SERP) ranking. With
  that said, if a business simply digs deeper to
  figure out why its hard for them to develop an
  SEO strategy, they can truly turn the tables and
  find success in their SEO endeavors. Hence, read
  on to find out why SEO is harder for small
  businesses!

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• Have Limited Budget and Time
• The primary reason why companies shell out money
  for marketing is that it delivers ROI. However,
  at times, you dont see any returns unless you
  raise your spending. The same is true for SEO. If
  you spend money on optimization, you can hire
  better resources, more employees, and top-tier
  consultants to boost your SEO. Since you have
  less capital than big businesses, you cant hire
  more employees dedicated to your SEO efforts.
  This means that the limited number of employees
  you have will have to juggle multiple tasks, and
  they will always be on a time crunch. Moreover,
  since their attention will be divided, it will be
  that much harder to stick to a dedicated SEO
  strategy.

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2. Struggle with Link Building Since credible
brand websites with exceptional reputations get
links without trying too hard, search engine
optimization for small businesses becomes even
harder. Its because they have to work extremely
hard to reach out to credible sources for
backlinks. After all, websites prefer to link
back to sites that are recognized as credible
sources of information.
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3. Cannot Keep Pace with Googles Changing
Algorithms Since you have limited resources, you
will have difficulty keeping pace with the
changing algorithm that Google uses to rank sites
on its SERPs. A small business marketer is often
preoccupied with keeping pace with its industry
trends and cannot dedicate their time to the
shifting SEO trends. Meanwhile, an SEO specialist
has the time, resources, and insight to follow
industry publications while keeping pace with the
ever-evolving organic search landscape. They will
know if and when Google releases a new algorithm
that you can use to get ahead.
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4. Google Favors Brands Google ranks well-known
conglomerates higher in its search results as it
has user behavior data that indicates people
click more often on recognizable brand websites.
Moreover, brands have been around for a long
time, and they have the resources and budget for
creating a comprehensive SEO strategy. Plus, they
have a sea of credible content with high-ranking
keywords. So, if you want to compete for a
keyword that bigger brands are using, you will
have to work doubly harder to create relevant,
authentic, and helpful content. You need specific
SEO tips for small businesses to rank on SERPs.
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So, is SEO still worth the trouble? Absolutely!
The best way to find success in the SEO
department is to follow tried and tested SEO tips
and look into both on-page and off-page SEO
techniques. After all, great SEO will help
potential customers find your website via organic
search and increase your chances of converting
leads into customers. If you want to build a
foolproof SEO strategy, get in touch with
Marketing Tiki today!
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THANK YOU
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