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What Are Google Featured Snippets And Tips To
Optimize As ecommerce has become an essential
part of our everyday life, similarly, SEO has
become an essential part of digital industry and
ecommerce. Ecommerce brands, these days cant
even imagine outranking their competitors
without an effective search engine optimization
or SEO strategy. SEO is an essential ingredient
in any feasible digital marketing mix as it helps
businesses get attention of the targeted
audience and guide it to their website to create
beneficial leads. SEO has become so important
that businesses now a days look for CMS-specific
SEO services like B igCommerce SEO and many
others. Search engine optimization, mainly
termed as SEO, takes account of a variety of
things and updates happening to Google and other
search engines to make proper use of every new
feature and keep the website on top of SERPs. A
relatively new feature of Google is Featured
Snippets, these snippets are positioned at rank
zero above organic and paid search results,
which reflects their importance. The introduction
of featured snippets has increased the urge of
businesses to occupy the top spot in SERPs
through featured snippets and grab the attention
of a majority of people who use search engines
to look for their desired products and get
relevant knowledge. Here are some details about
featured snippets and tips for optimization of
site content for featured snippets What are
featured snippets Featured snippets are special
boxes containing snippets from specific websites
determined by Google to provide a quick answer
to a query or summary of relevant content given
by a website. Featured snippets usually appear
on SERPs when the search query is in the form of
a question. These snippets are really useful
when you make a search through smart assistants,
a smart assistant will read these snippets
aloud. Usually these featured snippets contain
the relevant content provided by a third party
website, link to the page, the URL of the page,
and the page title. The content in featured
snippets can be a list, a table, or even a
paragraph depending on the query asked by the
user. Featured snippets are selected by Googles
automated system that grabs relevant content
from web search listings. This automated system
figures out the relevance of content and decides
whether it is suitable to be shown as a featured
snippet in response of a search
query. Optimization of Site Content for Featured
Snippets According to recent research stats
given by Ahrefs, it was observed that more than
99 of featured snippets came from the websites
or pages that are already ranked amongst the top
10 search results of Google against a specific
search query. You can have your page featured at
the position zero above all the organic and paid
search results if you are already ranked on top
for related search queries. Therefore, it is a
better idea to go for overall higher ranking of
your website and webpage against specific search
queries. Additionally, you can optimize your
content by starting with question type phrases
featuring the specific keywords like why, how, and
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what and try to be as informative as possible
while keeping your content to the point. Also try
to answer each question concisely and keep your
content factual and properly organized.