What are the benefits of Search engine optimization for small businesses? - PowerPoint PPT Presentation

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What are the benefits of Search engine optimization for small businesses?

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SEO is a powerful tool that acts as a holding hand for small businesses. It helps them gain brand recognition as well as high ROI. – PowerPoint PPT presentation

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Title: What are the benefits of Search engine optimization for small businesses?


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What are the benefits of Search engine
optimization for small businesses?
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  • Seo or Search engine optimization is a boon
    to brands. There is a constant fight
    between brands to be in the frontline of the
    customer. Digital space is the best place to
    cater to traffic and convert them. SEO uses
    analytical tools and strategic
    keywords-oriented blog write ups to bring
    brands to the top of the search engine.
    Everybody has a question why is it so
    important to be on the first page of the
    search engine. To answer this question right,
    we all must understand the buyer's nature
    and behaviour. Whenever people in the
    digital space search for information on some
    product, they always click among the first
    4-5 links. There are very few visitors on
    digital platforms seen going to the next
    page. This is the prime reason to do SEO and
    be on the front view to the audience.
  • Small businesses are like young children that
    require hand-holding at every step. Marketing
    is the only way that can help them grow and
    develop. But going practically, this development
    is only possible when their target audience
    can see that the brand exists and that is
    only possible if the brand is in the
    front-facing the target audience or has a
    good and reputed brand presence. Seo is the
    only fast and proven technique for small
    businesses to grow and develop at low cost
    and sustain in the market. An SEO company
    in Hyderabad helps businesses and brands to
    come on the top of the search and build a great
    brand presence. Let me tell you some of the
    benefits of SEO for small businesses.
  • Increase in customers Digital space gives
    huge exposure to small businesses in terms
    of customers. A considerable amount of
    customers make conversions easier. Also
    through digital marketing, it is very easy
    and affordable to find warmer leads. These
    leads are buyers who are in an urgency to buy
    the product and have done full proof research.
    This simply means that brands don't have
    to talk much about their product, it's just
    about convincing them. Warmer leads are easier
    to convert.
  • High CRO CRO or conversion rate optimization
    tells us the rate at which conversion is
    happening for a particular brand. It is a simple
    concept, if the conversions or sales are high
    CRO is high. To have a higher conversion
    rate, high audience, or crow id mandatory and
    with SEO it is possible but only if hard-core SEO
    is done.
  • Creates Brand Presence every time a
    buyer searches for a product and a
    particular brand comes into the picture,
    customers tend to understand and recognize the
    brand. Branding is only said to be complete if
    brand presence is created. It also helps in
    making a particular brand popular. Brand
    presence makes a particular

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  • brand-customer favourite which creates a kind
    of trust between the customer and the brand.
  • Cost-Effective Traditional marketing makes
    holes in the business leader's pocket. It is all
    related to print, so printing vendor is a cost,
    cost of printing varies depending on the type
    of print and also the material on which
    it has to be printed but in digital
    marketing, everything is on air which
    doesn't require a lot of print and
    stationery support. Seo is absolutely
    cost-effective. If we compare Seo with
    hoardings, we can clearly understand which
    more costly. Small businesses generally
    have lesser revenue so paying a big amount is
    majorly difficult for them and so they look for
    ways in which they can save money and use it as
    their investment.
  • Seo is a must for small businesses to make
    themselves visible in the eyes of the customers
    that too being in the frontline, not leaving a
    single chance to lose them.
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