GUIDE FOR SEO BASICS WITH WEBGENIE (1)

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GUIDE FOR SEO BASICSWITH WEBGENIE
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WHAT IS SEARCH ENGINE OPTIMISATION?

• WHY DO WE UNDERSTAND BY SEARCH ENGINE
  OPTIMISATION?
• Search Engine Optimisation is the digital
  approach to make a website site rank higher on
  search engine results. You will be have more
  website traffic once your website ranks higher.
  There are different SEO techniques both paid and
  non-paid to improve the search visibility of a
  website. Even a tiny change in the search-engine
  rankings can help you receive more traffic and
  more customers for your business.

• ROLE OF SEARCH ENGINES
• Search engines have to go through billions of web
  pages to find out the most relevant information
  to answer a search query.
• They have to catalogue all the content from the
  internet with the process known as crawling and
  indexing. After this, they order the information
  according to the relevancy of the information to
  answer the query on the search engine. This
  ordering of information is known as ranking.

• Googles search algorithm utilises more than 200
  measures for ranking websites.
• The top 5 search results are expected to get 75
  of the clicks.

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• SEO improves the visibility of your website
  through disciplined technical practices

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INVESTING IN A SEO FRIENDLY WEBSITE

• Direct your potential customers to your website
  with effective SEO

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• Good SEO only gets better over time.

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WHAT ARE THE BENEFITS OF SEO

• SEO improves user experience
• It helps to bring more leads
• It helps you to achieve higher close rates
• It helps in better cost management
• SEO encourages people to visit the physical store
  
• SEO helps you spread brand awareness
• It is a cost-effective and long term marketing
  strategy
• It helps you increase your social media followers
  

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WEBGENIES RECOMMENDED SEO TECHNIQUES

• Give importance to image optimisation
• Get listed on Google maps
• Make your website mobile-friendly
• Remarket existing content
• Add testimonials and reviews
• Interlink your webpages with keywords
• Allow tracking on your website
• Run effective Pay-per-click campaigns

• Improving the overall website of the website
• Improving the readability of the website content
• Increase website loading speed
• Use long-tail keywords
• Optimisation of titles and headings
• Improve website navigation
• Get an SSL certificate

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ORGANIC INORGANIC SEO

• Inorganic SEO
• Inorganic SEO is paid model to promote a website
  on the search engine results on an immediate
  basis. Markets work with banner ads, pay per
  click (PPC), cost per click (CPC), cost per
  acquisition (CPA), and classifieds. These models
  are usually expensive and require experience to
  expect noteworthy results. However, they provide
  more visibility and faster results.

• Organic SEO
• Organic SEO is used for optimising a website
  naturally to rank higher on the search engines.
  It doesnt require any promotion fees to secure
  the rank. Marketers do website onsite
  optimisation, keyword manipulation, link
  building, meta tags, and backlinking to grow the
  rankings organically.

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TAKING PROFESSIONAL HELP FOR SEO

• Although, it is possible to do basic SEO by
  yourself. However, to expect faster and effective
  results, it would be better if you consult real
  web experts who provide exceptional SEO services.

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WEBGENIE SEO SUPPORT
Paid Ads
Social Media
Website Optimisation
Content Marketing
Email Marketing
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Professional Web Designing Services for SEO
Optimised Websites
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Contact US
Address Zonopact UK Ltd. 64 Nile Street London
N1 7SR United Kingdom Phone [phone] E-Mai
l sales_at_thewebgenie.co.uk
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