Food packaging concepts and trends | Foodresearchlab

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FOOD PACKAGING CONCEPTS AND TRENDS
An Academic presentation by Dr. Nancy Agnes,
Head, Technical Operations, FoodResearchLab
Group www.foodresearchlab.com Email
info_at_foodresearchlab.com
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Today's Discussion
OUTLINE Introduction Packaging concepts Current
packaging trends Conclusion
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Introduction
Food packaging sells your product, extends its
shelf life and aids in long-distance
transportation. Finding the right type of
packaging for your product will help your
sales. Currently, if you visit a supermarket or
a grocery store they carry almost more than
50,000 products. Consumers can pick one from 15
different options of cereals, chocolates soft
drinks etc. Contd...
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For your product to stand out, a strong food
packaging design should be implemented with
powerful graphics. Food packaging aids and
enhances convenience for consumers. Not only
that, the right type of packaging will gain
additional shelf life to your product if
processed and packaged at optimal
conditions. The right food packaging services
should persuade consumers purchase on a shelf as
well on a small screen while buying them online.
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PACKAGING CONCEPTS
Make sure your food product packaging checks
under the following category. With these values
in mind, designing a great food product becomes
much easier. 1. CLARITY OF MESSAGE Consumer
buys essential products and would like to try a
product if it catches their attention. Contd...
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Shoppers often make their decision in one-third
of a second and they can become frustrated if
the food packaging design makes it difficult to
choose a product. Your product becomes
successful when the end consumer can understand
the brand, the product and the packaging
design. 2. INTEGRITY So consumers have bought
your product once, and for them to buy it again,
they have to trust your brand which is based on
the integrity of your intact product. Contd...
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A false expectation should not be created by
using dramatically edited images that will not
meet the consumer expectations. 3.
AUTHENTICITY Try to bring the common colours and
material to suit your product. For instance, if
your product is about natural foods, then choose
earthen primary colours which will appeal
better. Moreover, this authentic style of
packaging should be consistent with your brand
products. Contd...
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Research has shown colours can be effective to
grab customers focus and attention. For
instance, red, green, yellow and pink are the
most eye-catching colours. This will aid in
distinguishing your product from its
competition. 4. SHELF IMPACT Food retailers
also think about food packaging and design which
are displayed on the shelves to attract
customers and this is called shelf
impact. Contd...
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Product placement is done based on the product
looks and patterns that they create. Products
place next to a certain product can change the
perception of consumers leading to both an
increase or decrease in their sales. If your
product looks like your competition there is a
chance that your product could get blended and
get lost in the crowd. However, if the packaging
design standout it is more likely to get picked
by the consumer. Contd...
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4. Versatility
The food packaging design needs to be versatile
and the key is to expand the product lines, which
may be as simple as adding a new flavour. The
best packaging design will be the one that is
adaptable to the variety of products in your
segment. For instance, show your customers what
they can expect to find in the food
package. The best template would be to use a
consistent or colour. Contd...
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5. Usability
Food packaging design not only needs to be
attractive but also needs to convenient and
usable. For instance, mayonnaise filled in
squeeze jars is more usable compared to glass
bottles. McDonalds has launched a Mcbike
package which allows cyclists to attach the
packaging with burger, and chips on to the cycle
bar. Dunkin Donuts coffee cup is molded to
carry sugar and cream with it. When the product
becomes usable, it becomes appealing to
consumers and increases the chances of buying
again.
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CURRENT PACKAGING TRENDS
1. TECHNOLOGY-ENABLED SMART PACKAGING This is
pretty new and novel for most food development
companies. Technology can now be used in the
packaging to provide consumers with more
information for security and confidence. For
instance, QR codes and smart labels which when
scanned using a smartphone provides information
on temperature, pH, special ingredients,
allergen if any, compliance with health standard
etc. Contd...
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Companies such as Nestles Maggi soups used
patented granulation based technology to retain
the freshness of its ingredients. 2. EMOTIONAL
ENGAGEMENT Consumers may also expect a story to
a product.
Emotional trends in
content is gaining social media with
popularity which then positive or negative
sentiments. For instance company such as Paper
Boar in association with tetrapak, incorporated
the feeling of reminiscence in its
packaging. Contd...
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Another emotion most consumer would love is
nostalgic value. Vintage-inspired designs evoke
happy emotions in consumers reminding them of
simpler times. This could be achieved by
thinking about how a certain product would have
been packed a decade ago. This concept would be
appealing to the younger generation as well as
they would have never experience that
era. Contd...
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3. TRANSPARENT AND CLEAN LABELLING Recent
studies on the packaging and consumer behaviours
in 2020 have shown 38 of people are keen on
buying products with clear information. As
explained in our previous blogs, consumers are
well aware and conscious of what they
eat. Manufacturers need to adapt to clear
labelling to list the contents as it harder for
people to read the fine print. This also
indicates that the manufacturer is sticking to
its promise of delivering healthy packaged
product, upscaling the brand identity and
integrity. Contd...
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4. PERSONALIZATION
Personalized packaging is gaining momentum as it
plays a crucial part in attracting
consumers. For instance, Coca-Cola ,personalized
printing names on the packaging which were
initially only meant for gift orders on their
online stores. An increase in production speeded
up food packaging personalization making it a
reality for everyone. Contd...
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5. MINIMALISTIC DESIGN WITH COLOURS Minimalism is
another new concept generations can connect
with.
the younger
Manufacturers have shifted from flamboyant
designs to adopt simplistic clear
packaging. This also aids in highlighting the pro
ducts value and keeps the costs low. Having
said that, consumers also love the colour, shape
and design of the most attractive aspects of
packaging. Contd...
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Using this information, manufacturers are using
multiple areas of design, gradient colours, from
logo to packaging to show a level of depth and
intricacy. 5. SUSTAINABILITY Consumers are
willing to pay extra to support green and
sustainable packaging. The ecofriendly options
have driven big multi-level corporations to
ditch single-use plastics and provide
biodegradable and recyclable packaging
options. To add, single-use food cutlery is also
switched for plant-based materials for improved
sustainability.
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CONCLUSION
The part of packaging in the customer journey
has expanded beyond the shelf. Promising trends
in the food product industries are highly
influenced by the demand for clean, smart,
convenient, and environmental solutions. Its
time to implement these new trends for your food
products and move ahead. Food Research Lab is
here to support Food packaging services to all
the Food product development companies.
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