Digital Marketing Trends 2021

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Digital Marketing Trends For 2021
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• For businesses and marketers, their ultimate goal
  is to get as many customers through the door as
  possible. Traditional marketing and advertising
  ways worked perfectly fine for many enterprises
  until recently.
• Additional, businesses have been capitalizing on
  digital marketing opportunities as well to drive
  in more customers. But the year 2020 has
  dramatically altered consumer buying patterns and
  caused a complete paradigm shift.  Thus gave
  birth to new digital marketing trends 2021.
• Also, it is believed by most industry experts
  that these new trends will continue to prevail in
  the market even after the pandemic subsides.

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• Following are some of the digital marketing
  trends for 2021
• Short form Videos
• Videos can be a powerful medium to engage
  your audience and hold their attention for a
  substantial amount of time. Thus short-form
  videos have gained significant popularity during
  a pandemic.
• Automated Google Ads Bidding
• Automated Google Ads have long been in
  existence. However,
• this strategy is likely to gain much more
  popularity in 2021. Many organizations till date
  opted for manually tweaking Google Ads.
  Nevertheless, you can always take assistance
  from SEM agency Melbourne to achieve desired
  results.
• Shoppable Social Media Posts
• This is the newest social media trend that
  emerged during the times of social distancing and
  is definitely here to stay.

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• Personalized Marketing
• In 2021, businesses will be required to
  produce more personalized and original content in
  order to distinguish themselves from their
  competitors.  Such customized content can be
  produced after businesses understand customer
  preferences, interest and buying behaviour.
• Use of Automation in Marketing
• Online marketing services are evolving and
  automation has become an essential step toward a
  new future. With multiple touch points through
  various platforms, the client journey has become
  complex. Thus tracking progress and predicting
  outcome needs an automated process.
• Visual Search or Image Search
• Googles pioneering image recognition AI
  algorithm is changing the way we searched. The
  algorithm allows users to carry out Google search
  with images or videos.

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