Custom Product Packaging

1
Things to Consider When Choosing the Right Custom
Product Packaging
Products make the world go round. It is whats on
the inside that matters, but it is incredible
what great product packaging can do for your
product and brand. The right customized product
packaging can increase the value of your product.
It can also give your business the boost it
deserves. Something that is of such prime
importance, if done incorrectly, can lead to
disastrous results. In the end, first impressions
are all that counts these days. Top-notch
branding and sleek custom product packaging are
key elements to any piece of product packaging.
When you buy custom box packaging, there are
certain factors that you need to consider to make
sure you create the perfect customized packaging
design for your products.
2
Make Sure Your Custom Product Packaging Travels
Well

• Your custom product packaging must be durable and
  sturdy enough to travel from one point to another
  without any damage. While it is important for
  your packaging to have an eye-catching design, it
  also needs to be practical. You must take the
  materials of your product packaging into
  consideration. The packaging material should be
  specifically designed for strength if your
  product is bulky or delicate. If your product is
  destined to go on a retail shelf, then you will
  have to put more effort in the outer display.
  That is where a high-quality print finish such
  as UV treated, liquid-based coating, or
  high-gloss coating will come in handy.
  Generally, replacing damaged products costs a lot
  more than paying for suitable protective
  packaging from the outset. It is this optimum
  packaging specification that brands should work
  towards.

3
Find the Right Material for Your Packaging Design

• Look at your product packaging design from an
  architects viewpoint. You wouldnt be able to
  live in a house made of cardboard. So why would
  you possibly package your beloved product in the
  wrong material? The idea is to treat your product
  the same way you want people to approach your
  brand with appreciation, love, and respect.
  When you buy custom box packaging, consider what
  caliper would be ideal for packaging your product.

4
Size Matters in Product Packaging

• Lets assume that you have a product that comes
  in four different sizes. Now you have to consider
  how you can be cost-effective both with the
  packaging design and the dimensions of your
  custom packaging box. You may be able to design
  two separate sizes that can accommodate all four
  product sizes. It will not only save you money
  and time but will also guarantee consistency
  throughout your brands products and consumers
  appreciate consistency. The emerging demand for
  single-serve packaging has compelled designers to
  create aesthetically pleasing and practical
  packaging that can cater to a specific type of
  consumer. It also gives manufacturers an insight
  for designing sustainable product packaging to
  meet the requirements of an ever-growing market.

5
Know Who You Are Designing Custom Packaging For

• One of the most critical things to remember when
  choosing the right custom product packaging is to
  know and understand your target audience. Because
  these are the people you want to invest in your
  brand. It is easy to overlook such specifications
  when you are in the drivers seat. In order to
  engage your potential customers, you have to
  understand if they are a part of the mainstream
  market or a specific niche. Before finalizing
  your customized product packaging design and
  placing your order, do the necessary homework.
  Carry out market research to figure out your key
  demographic so that you can cater to their
  specific needs.