12 Essential Tips to pick website colour theme

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12 Essential Tips to picking website colour theme
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Why is picking the right colour theme important?
The websites colour will forever be ingrained in
the minds of customers, as visual themes have
more impact than the sites content. This colour
theme will become your identity over course much
like Coca Colas bubbly red or the classic purple
of Cadburys. When you visualise these brands you
immediately associate the colour with them. This
is how impressionable the customers minds
are. From the onset, it is important to pick a
suitable colour theme that will go every- where
on your website, as well as any branding,
packaging and other goodies. Lets find out how
successful brands are in picking the right
colours for their sites.
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Correlating colour to emotions
Each colour invokes a specific reaction or
emotion in the viewers. You need to know what
kind of emotional response your brand wants to
create in the customers. This will become the bas
e of your broad palette selection. Following are e
ach of the common colours and the emotions they
entail.
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What is your target demographic?
After deciding what kind of emotions you want to
create, you need to know who your target audi-
ence is and what their preferences are. A colour
that is to the liking of young adults may not be
ap- pealing to the previous generation. You
need to choose the primary colour of your
website to be that which is the most appealing to
your majority audience. E.g If you are selling
organic products aimed at environmentally
conscious people, earthy shades of green and
brown would be your best bet.
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Gender-based colour selection
Although people are trying hard to fight against
the colour bias among genders, we are still prey
to the colour norms forced on us for
generations. There is no harm in playing this to
your strength. Whether it is genetic or has been
bred into our consciousness, each gender does
have distinct colour preferences. If your
majority audi- ence is of a particular gender
then you should choose the colour that appeals
most to them.
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With age comes wisdom
Whether wisdom comes with age or not, our colour
preferences certainly change as we age. Children
are gener- ally attracted to brighter, bolder
colours, while adults are attracted to the more
mature and sober colours, and in- creasingly so
with age. If you cater to specific age groups
then the colour choice must reflect their
preferences, for maximum brand visibility.
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Get help online
When things are at a stalemate, then there is
always help to be found online. You can take
quizzes and surveys online to find the perfect
colour for you. The platform gathers data from
you regarding your brand intentions, customer
demographics and other relevant information.
Using AI the platform then re- turns results on
what the best colour choices are for your site.
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Dont let personal bias influence your choice
There are way too many companies that make the
mistake of choosing the favourite colour of the
decision-maker. We understand that the company
is like your child and you want to dress it up
to your preference, but you have to do whats
best for the website. Never dilute the brand
aesthetic over person- al preferences.
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Fix the number of colours
There is nothing that says you have to choose
only one colour. You can use a combination of
complementary colours. But unless you are going
for a multi-coloured theme, you might want to
stick to a safe three colours. These co- lours
should be used in an aesthetic ratio, which is
usually 603010. This way the colours create
the perfect visual hierarchy.
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Choose the colours
With the above inputs, you would have nar- rowed
down the final colours you want to use. Like we
mentioned before, make sure the co- lours
compliment each other without looking forced.
The colours must create enough visual contrast
that your text, images, and white space are
perfectly balanced and dis- tinct from each
other.
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Look up the colours on the colour wheel
Not everyone is as creative and good with co-
lours. So if the primary colour is chosen and it
comes to you to select the others, the colour
wheel would be of immense help. It can point out
the basic complementary co- lours and analogous
colours that go well with your primary colour.
You can also check for different shades with a
comprehensive colour wheel.
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Use tools to check your colour choices

• We are not talking about high-end technology.
  You can use even basic ones like procreate,
  adobe Photoshop or even Autodesk Sketch to see
  how well your colours go together. It is
  important to create a comfortable viewing ex-
  perience for your customers, and getting the
  feel of the colours before going into the design
  phase, ensures quick progress.

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Indulge in competitor analysis
Not everyone is as creative and good with co-
lours. So if the primary colour is chosen and it
comes to you to select the others, the colour
wheel would be of immense help. It can point out
the basic complementary co- lours and analogous
colours that go well with your primary colour.
You can also check for different shades with a
comprehensive colour wheel.
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Do a little A/B analysis
It might be a little difficult to commit yourself
to the first colour theme you decide on. You
can ask the web designer to come up with a few
variations using each colour theme that was
shortlisted. Float this among colleagues,
friends, and family and get their opinions. You
can even ask your potential customer pool to
choose which they prefer using a pre-launch
survey.
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