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Digital Marketing for Solar Companies A
brilliant hacks to skyrocket your Business
Leave a Comment / Digital marketing for Solar
Companies, Digital Marketing strategy for solar
companies / By Alok Kumar Despite the exponential
growth of the solar industry, there is a common
question asked by the solar companies is how to
market solar products or how digital marketing
strategy for solar companies can help to generate
solar leads? If you are also looking for these
answers Then this guide is for you I will help
all solar companies to know how Digital Marketing
can help them increase their website traffic,
generate lots of leads convert them into
potential customers. If you are a solar company
owner who wants to stand out from their
competition then digital marketing would prove
to be the most powerful tool to connect with your
potential clients As you all know when it comes
time to purchase a big product, People tend to
search on Google. The same applies to solar
customers also. They may search online to
identify local solar companies.
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This article will help you plan out the exact
digital marketing strategy for solar
companies All these marketing plans for solar
energy company tips are either low cost or free.
Steps for how to market solar products 1.Create
an Attractive Website
The first part is people should find you
online Website will help to generate more leads
as people can know your product properly. The
better user-friendly your website is there are
more chances of your visitors becoming your
customers You can treat your website as a
salesman which works 247 Your websites main
goal is to acquire as many conversions as
possible If you dont have a website create it
right now
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• Register in Google My Business listing
• You can follow these steps
• Go to Google type register Google my business
• Sign in with a Gmail account, if you dont have
  one, create it one
• Click on Add your Business to Google
• Complete all the information

You will have to wait for a confirmation letter
to verify your address. After Google
verification, your business profile should be
visible after few days. 3. Start writing blogs
on your website
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You may have read many blogs to gather
information Youre reading this one as well Why
do people read the blog? Because they are getting
some value through it It solves their problems
which they face in life I hope so you are
getting some value through this blog Do you want
to give similar value to your audience with the
help of a blog? If Yes Go ahead, Keep
reading Firstly, you have to give value to your
Audience build Trust so that in the future
they can buy your services or products.
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You will do Search Engine Optimization (SEO),
which will help to rank your website higher in
the Google search result. Make sure to use
targeted keywords that your buyers might be
searching for. You can also go for paid ads that
will help your website to rank higher on search
engine 4.Educate and Provide Answers
Solar energy is still very transparent for many
of the users therefore, there are many questions
searched online on daily basis. This will help
solar companies to connect with their audiences
by providing them the right answers. Therefore
it is very important to create high-quality blog
posts that are educational. This can include
topics that contain easy answers to those
questions. In this way, you can market yourself
as a trusted solar installation company.
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• Content Marketing strategies can include eBooks,
  infographics other informative videos
• Turn Visitors into Customers by nurturing them
• If your company stays in the mind of the
  prospective customers, they can convert into a
  paying client
• Marketing plan for solar company allows you to
  connect and re-engage with the audience who are
  searching for your product/service
• If you remarket through Facebook ads to consumers
  who have visited your website or social media
  channel, they will not forget about your solar
  business company.
• Reach out to New Audiences

Another great way to connect with your
prospective customers is through social media,
as people will build more trust towards your
solar company Your solar company should have a
social presence whether it is Facebook, LinkedIn,
and Instagram, choose one or two and try to be
as consistent as possible When they see
testimonials of your previous clients, it helps
to build more trust respect towards your brand
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Engagement in Social Media plays an important
role whether it is likes or comments. It grabs
the attention of the people that might end up
being your future customer. 7. Google Analytics
for Analyzing Data How digital marketing can grow
a solar business through Google Analytics?

• The great thing about digital marketing is that
  you can track your audience behaviors with the
  help of Google Analytics.
• You will get information about how many people
  visited your site, where they are located, and
  more.
• You will get an idea of which marketing technique
  is helping you to increase the traffic to your
  website.
• Therefore you do not need to panic, this tool
  will show you what drives traffic what not.
• Build an Email list of Visitors

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Another way to recall your company is by email
marketing. There are many ways to get email
addresses of website visitors just by giving them
a lead magnet like free eBooks Not everyone who
visits your website will submit an inquiry form
or call you for a quote Because you have still
not built that trust It is like asking someone
to marry you at the first meeting. So you have
to build that trust so that they can share their
details in return, you can give them free
informational content that will help them solve
their problem. What do you think? Now its your
turn. Which digital marketing Strategy for solar
companies was your favourite? Or maybe you have
a Marketing Plan for a solar energy company that
I didnt cover here.
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Either way, let me know by commenting
below. Conclusion Digital Marketing is a
dynamic process so you need to keep working on
all marketing channels mentioned in this
article Hope this article helped you solve your
questions related to marketing plan for solar
energy company how Digital Marketing Strategy
helps you Generate Solar Leads We have 15 years
of experience in Digital Marketing we can help
you scale your business online Feel free to
book a free consultation by dropping an email at
alokbadatia84_at_gmail.com or WhatsApp at
8548846108 Author Bio- Archana is a passionate
digital marketer and blogger. She loves to read
and write blogs and also she helps business
owners to get more leads and sales through her
online marketing strategies. She is also an
alumnus of AADME. Post navigation ? Previous
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