Four Ways to Improve your Website Design to Boost Sales

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Four Ways to Improve your Website Design to
Boost Sales

• Creative, individualised web design is one of the
  most effective ways to boost your e-commerce
  business. A smart design, based on the consumers
  needs, will maximise the users experience and
  encourage them through the purchasing process.
  Every aspect of your online presence, from the
  brand logo to your website's appearance and
  usability, is an opportunity to connect with your
  customers and increase sales. Conversely, a
  poorly designed website that is difficult for
  users to navigate will negatively impact your
  business and its e-commerce model.

Digiwhiz is an expert web design company in
Melbourne which provides high-quality web design
solutions. Our team works with you to ensure that
your business website will serve its purpose and
clearly represent your business needs.
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Here are Digiwhiz 4 tips to improve your website
design to boost sales.   1. Optimise your
website's loading speed
An e-commerce business is as strong as its
website. A good website allows you to connect
with your customers, shows them how your products
can make their lives easier, and guides them
through the purchasing process. But, if your
website is slow and doesn't respond quickly, even
a well-constructed website will fail. Therefore,
the first thing that should be addressed is your
website's loading time.
2. Target customers through attractive ads and
effective email campaigns It's best to address
your existing customers than to address new
clients. Your existing customers form a loyal
base your business should make a concerted
effort to retain them. However, in doing so, you
should not bypass the additional opportunity to
attract new customers. To do this, it is a solid
strategy to run effective advertising and email
campaigns. In order to grow your e-commerce
business quickly, you must focus on marketing
efforts and gaining repeat sales. Reaching out to
your existing customers via emails containing
compelling offers will appeal to your customers
and encourage them to purchase your products.
3. Create an impact on your home page The home
page or landing page of your website is the first
thing that your customer will see. It should,
therefore, be all-inclusive and uniquely showcase
your offers and products. The design of your
landing page should be relatively simple. It
should avoid distractions and provide a clear
call to action to ease and encourage the purchase
process. It works best if the entire process of
adding products to the cart and making the
payment is straightforward.
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4. Provide social proof to boost customer
confidence People are often influenced by
reviews. Customer reviews of your products add
value to your website. Sharing existing
customers experiences and opinions of your
products will build trust and confidence, and
encourage new prospects to purchase. It is
advisable to place testimonials and reviews in
prominent spots, but they should not overshadow
the call to action. There are many varied
strategies that can be implemented to convert
your e-commerce solutions into a sales magnet.
The Digiwhiz team pride ourselves on being one of
the best web design companies in Melbourne,
providing web solutions throughout Australia and
the world. Get in touch with our trustworthy
experts who will guide you through website
improvements designed to boost your sales.
Original Source
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ber/four-ways-to-improve-your-website-design-to-bo
ost-sales/