How to respond to the Digital Demand created by COVID-19

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How to respond to the Digital Demand created by
COVID-19
By
Business Consulting Training Marketing
Communication
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Winners and Losers
Ecommerce Marketplaces Video Conferencing Logist
ics/delivery Entertainment streaming and gaming
Traditional Retail Airlines, trains and cruise
ships Tourism Cinema
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Winners and Losers
Ecommerce Marketplaces Traditional Retail Digital
Agility

• Video Conferencing Airlines, trains and cruise
  ships
• Logistics/delivery Tourism
• Entertainment streaming and gaming Cinema

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Digital is Your Main Way of Reaching Customers Now
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Consumer Behaviour Caused by Covid19
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• Whats here to stay?

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Online purchasing will continue to be a prominent
channel for consumer buying going forward.
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Consumers will continue to turn to delivery
services for restaurant and grocery food items.
Episerver
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Luxury purchases will likely decline
significantly.
Episerver
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Greater content consumption, especially online
video content, is predicted to have staying power
post- pandemic.
Episerver
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Out-of-home campaigns and in-person events will
likely see a decline for months to come.
Episerver
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COVID-19 is Changing Digital Transformation
Priorities
The New Normal What will the business look like
in 6 months? How will our customers want to
interact with us going forward?
Survival What can we do today? Which small
changes can improve engagement?
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Survival
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Real-time content audit
How useful is my
content?
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Real-time engagement
analysis
Real-time content audit
What are my customers looking for?
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Real-time engagement analysis
Real-time content audit
What topics should I focus on?
Prescriptive content guidance
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Dashboard Examples

• Real-time understanding of your overall content
  landscape at a granular level automatically
• How many pieces of content did I publish?
• How many pieces by asset type?
• What topics did I cover?
• Real-time understanding of visitor engagement at
  a topical level
• What sections are driving engagement?
• What topics are driving engagement?
• How do these metrics change over time?
• Understand exactly where topic gaps are within
  your content strategy so you always focus on the
  right things.
• What topics should you focus on by type?
• What topics should you focus on by channel?
• How do these metrics change over time?

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Method to Improve
Topic-level guidance on where to invest and cut
Automated content audits in real-time
Prove ROI of your content by topic
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Who Can Take Advantage?
Who Cant Take Advantage?
If you dont have a web site or if you only use
a fax machine or carrier pigeon to communicate
with your customers
Anyone with a web site. No matter what you use
to power it
Episerver
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ead Office  1001/A, 17th C Cross Rd, Indira
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099-9067-6552 Visit https//www.creativefactor.
in