https://www.scribd.com/presentation/510147478/What-Are-Some-of-the-Vital-and-Integral-Tips-for-URL-Optimization

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What are some of the vital and integral tips for
URL optimization?

• URLs are the first thing that you put in front of
  the viewers or buyers in terms of the
  website. Generally, audiences feel a URL is
  just the way to reach a website and that's
  all, this is the reason brands or some of
  the digital marketers too don't give a lot of
  importance to the URL, but for an SEO
  person URL is a much wider concept than just
  this. It contains a lot more information
  than just taking us to the website. URL has
  a lot more importance because it is the
  name behind all your resources, products, or
  services that as a brand you are providing to
  the mass audience. If we consider or talk
  about the vitality of the URL in terms of
  SEO activities there are many important roles
  that URL plays like linking other webpages in
  the blog we write, also it is needed in various
  content management activities by WordPress.
  URLs are of great importance and must not
  be designed as one likes without knowing
  their vitality, technicality, and importance.
• URL optim ization is an important step in search
  engine optim ization. It gives signals
• informative signals which help the search engines
  to understand and break down the content of the
  page. By content we just don't point to textual
  content, it has a lot
• to do with everything else like printing
  it on the marketing collateral, spreading a
  word with it that the brand is all digital. SEO
  services in Hyderabad rightly know the
• key value of optimizing the URL. So let me tell
  you a few tips for URL optim ization.
• Readable URL URL must not be like a teenager's
  Facebook or lnstagram ID. It must make sense
  and be easily readable by the viewers or the
  customers. The readability of the website URL
  is quite important for people to remember it.
  Just to make it even easier to understand, all
  of our nursery rhymes were very easy, so
  easy that we remember them till the day,
  but things that we learn in higher classes
  aren't that easy to register in our mind.
  The entire reason is the framing and the
  output of the content that we got in both
  the educational stage. Nursery rhymes are
  intentionally made so that children remember
  them but as higher class content is more to do
  with the concept, it isn't made enticing. URLs
  also must be straight and easy to remember.

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• No usage of underscores Many brands want
  their website URL to have words separated
  and many a time it is done with the usage of
  underscores. Google has very clearly
  mentioned that their engines aren't able to
  read or recognize underscores, so usage of
  underscores should be strictly stopped. If the
  brands wish to have a sign that would
  break the words into two then usage of
  hyphens is recommended.
• Restrict using capital letters Capital
  letters are not recommended to be used in a
  URL. It is tough to remember also it makes the
  entire URL look a bit different. So the usage of
  capital letters is a big no.
• The best content on the top The best and
  important content must be on the top. Pages
  with higher importance must be in the
  topmost category and shouldn't be in the
  sub-category. Primary category URLs are
  given more importance through the URLs when
  compared to sub-category one.
• URLs are of great importance. Digital
  marketers, web developers, or even brands
  must not neglect or ignore the importance
  of URLs. Web developers must be very keen and
  concentrated while developing URLs as they
  affect the website and SEO a lot. Here are
  some of the best possible reasons to have
  a solid, meaningful, and readable URL.