How to Optimise Google My Business Leverage for Sales in Melbourne

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How to Optimise Google My Business Leverage for
Sales in Melbourne?
Visit- https//www.risedigitalmedia.com.au/optimi
se-google-business-leverage-sales-local-businesses
-melbourne/
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• As the king of search, Google wrote the rulebook
  on SEO. So when Google releases a new product or
  feature, its in your businesss best interest to
  get involved and be rewarded with higher search
  rankings.
• But its not just the latest features that you
  should be thinking about sometimes it helps to
  go back to basics and start at square oneyour

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Google My Business listing.

• This should be the first port of call for any
  business looking to be easily found onlineeven
  before a website. This free tool allows you to
  set up a simple profile that tells your customers
  the bare bones information that they want to
  know where you are located, when youre open, a
  one-sentence summary of what you do, and a
  stripped back star rating of how good you are at
  it.
• Get this right (and update it if things change),
  and youve got the very fundamentals of an online
  presence. Remember, once youve edited your basic
  information, youll need to verify it with
  Google. Only after theyve given you a tick of
  approval will your listing be seen.

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• But it doesnt end therethere are some clever
  ways that you can go the extra mile and optimise
  your My Business listing. It means youll appear
  more often, more prominently, and get more
  customers through your door.
• Heres how.

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4 Steps to Optimize Your Google My Business
Listing

• Invite Reviews
• Customer testimonials are your best friend when
  it comes to Google My Business. Not only will
  good reviews boost your star rating that appears
  prominently on your listing, but theyre also a
  great way to interact with happy customers and
  boost engagement.
• Head over to your listing and click Write a
  review. You can copy and paste this link into
  your after-sales communications to invite more
  people to leave a comment.

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• Include Keywords
• Just because you have a limited character count
  doesnt mean you should throw your keyword
  strategy out the window. In fact, its more
  important than ever to get those phrases just
  right. Do your research into what people are
  looking for, and tweak it over time if youre not
  seeing results.

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• Add Photos
• Did you know that listings with images get 35
  more website click-throughs? And, they get more
  than 40 more requests for directions on Google
  Maps? Its clear that including photos is
  important.
• Google recommends including an image of your
  logo, so that searchers can easily identify that
  youre the business theyre looking for. Also
  include an eye-catching cover photo of your
  businessthis will be the main image that most
  people see when they search for you or come
  across your business listing.

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• Share Regular Updates
• Many businesses are unaware that you can actually
  use your Google My Business listing as a kind of
  micro social media. The share feature allows
  you to post updates complete with a caption,
  image, and even a call to action button.
• Perhaps youd want anyone searching your business
  to know that youre running a special deal if
  they purchase this week, or that your newsletter
  is now available, or that tickets are running out
  for an event youre hosting next month.
• And dont forget that once youve optimised your
  listing, you can analyse how its doing thanks to
  the super simple tracking feature. See how they
  found you, where theyre coming from, and if
  theyre engaging with your updates. You can even
  track more concrete customer actions like calls
  and site visits too.
• If you are looking for SEO agency in
  Melbourne then Rise Digital Media is one of the
  best Google Adwords company offers top Adwords
  management services by expert consultant at
  affordable prices.

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Contact us
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SA 5033, Australia