Digital Marketing For Business Growth

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Digital Marketing For Business Growth
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What is Digital Marketing?
Digital marketing is an umbrella term for the
targeted, measurable, and interactive marketing
of products or services using digital
technologies to reach and convert leads into
customers and retain them. Digital marketing
allows you to more effectively target your
desired market, so you can reach out to an
already receptive audience who is primed to be
interested in what you have to offer. Through
digital media, especially social media, brands
can interact directly, and can foster a deeper
emotional bond with customers.
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Why Digital Marketing it necessary for business
growth?
Why is digital marketing so important? Because it
is not only a rapidly growing force in the
current marketing playing field, it is set to be
the future of marketing, and it seems likely
that digital media will soon replace more
traditional forms altogether. The facts are that
digital methods of communication and marketing
are faster, more versatile, practical and
streamlined, so it is perhaps unsurprising that
once the technology became available we began
quickly moving into the digital age.
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Why Companies should go for Digital Marketing?
(1/2)
More Cost-Effective than Traditional
Marketing Measurable Results More
Customizable hence generate more Better
Revenues Facilitates Interaction with Targeted
Audiences
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Why Companies should go for Digital Marketing?
(2/2)
Builds Brand Reputation Better ROI for Your
Marketing Investments Earns Peoples Trust
Entices People to Take Favorable Action
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DIGITAL MARKETING CHANNELS GO WHERE YOUR
AUDIENCE GOES
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WEBSITE DESIGN

• As the face of your company, your website design
  needs to be professional, clean, and easy for
  all visitors to navigate. When designing your
  website,
• focus on
• Including calls to action on many pages so
  viewers are continually thinking about what your
  company can do for them.

• Optimizing the site on all browsers, including
  those on smart phones. The percentage of people
  who surf the web on smart phones and tablets is
  growing. In fact, 25 percent of mobile Web users
  never or infrequently use the desktop to search
  the web. Incorporating relevant keywords
  naturally to help your search rankings.

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BLOG
Statistically, companies that blog get 55 more
visitors to their websites than companies that
dont blog. Therefore, your website should
include an integrated blog, which helps you
provide customers with useful, relevant
information. When creating a blog, ensure that it
is

Easy for readers to subscribe through RSS and
email. Easy to share through social media. Easy
to interact with you by commenting on posts.
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SEARCH ENGINE OPTIMIZATION (SEO)
Many potential customers start at the search
engines when they need what you sell. To be
found, you must use search engine optimization
techniques to help your website, blog, and
social media accounts rank high in the search
engines. Follow these steps in your marketing
strategy

• Make sure each page of your website is optimized
• for the search engines
• Research specific keywords that people most
  commonly search for in your industry.
• Use these keywords on your website and through
  social media.
• Include long-tail keywords specific to your
  market, which are one of the keys to ranking
  well on search engines.

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EMAIL MARKETING
Because you cant always keep your website on
peoples minds, email marketing is a great way to
stay in front of your customers. Pay attention
to

• Creating a quality design for your email
  template so it ties in with the look and feel of
  your website, completing a comprehensive
  marketing strategy.
• Providing useful, relevant
• information through email on a regular basis to
  help you convert potentials into customers.

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SOCIAL MEDIA MARKETING

• Facebook, Twitter, Linkedin, YouTube, and Google
  are not just for individuals. They have several
  major advantages for businesses
• Provide an opportunity to create a community
  around your company through interaction with the
  people who are interested in you.

• Help you remain on peoples radars by posting
  status updates, media, blog posts,
• and information about your company regularly.
• Allow you to reach exponential numbers of people
  at a very minimal cost because of the viral
  nature of these networks.

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PAY PER CLICK (PPC)
The competition for visibility in the search
results is fierce, which is all the more reason
that big brands should stake their claim as a
presence to be reckoned with online. Alongside
search engine optimization, pay-per-click (PPC)
can garner more real estate for your brand on
the results page and if youre not there, your
competition surely will be. PPC Matters To Big
Brands, And It Drives Revenue Here are five
reasons why PPC marketing is worthwhile

You only pay when an interested person clicks.
You set your budget to control costs. You can
reach your target consumer at the right time with
the right ad. Unlike organic search, PPC can
show results very quickly. PPC data can inform
your other marketing channels.

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ANALYTIC S

• Measuring the results and trends of your website,
  blog, email campaigns, search engine ranking,
  and social media reach plays a crucial role in
  any online marketing strategy.
• The most important metrics to measure include

• Website Site visitors, page views, pages per
  visit, average time on the site, bounce
• rate, top landing and exit pages, top content,
  leads conversions.
• Blog Subscribers, views / visitors, conversions,
  comments, clicks, rank, inbound links, social
  media shares.
• SEO Page rank, of indexed pages, of inbound
  links, of keywords sending traffic to
• your site, long-tail keyword rank
  opportunities.
• Email Marketing sent, bounces, spam reports,
  opt-outs, opens, clicks, forwards.

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DIGITAL MARKETING STRATEGIES
To Attract , Acquire, Retain Analyze your
customers plan an effective Digital Marketing
strategy. Consider various stages on customer
interaction in the entire marketing process.

• Web Analysis
• ROI
• Analytics

Analysis

• CRM
• Customer Services
• Facilities

Retention

• SEO
• SMO
• SMM
• PPC
• Content Marketing

Acquisition

• Website Design
• Content
• UI
• Offerings

Conversion
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