4 Proven Ways to Optimize the Customer Journey

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4 Proven Ways to Optimize the Customer Journey
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• We know youve been hearing A LOT about the vital
  importance of customer data and using it to
  maximize your CX and customer journey in fact,
  youve probably heard so much about it that you
  could find yourself stuck at a point of trying to
  determine the path between where you are now and
  where you know you need to go.Keeping up with all
  of the innovations and advice on creating a
  seamless, sensational customer journey can be
  somewhat daunting. Having a road map that points
  you on the right road with some clear,
  implementable insights can maximize your CX
  efforts, and help you optimize and influence the
  end-to-end journey of your customer.
• With this in mind, heres four solid fundamentals
  to begin working on now

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Build One 360 View of Your Customer

• Creating one unified view of the customer is
  essential, and best-in-class organizations start
  building their customer journey optimization
  process by building a fully dimensional view of
  their customer through data insights.
• By building a single, comprehensive customer
  view, you are better able to understand how the
  purchases, screen times, interactions, and
  behaviors of your customers will drive future
  actions. You can therefore target them more
  effectively with the most appropriate messages at
  the most optimum time. This insight helps sales
  and marketing teams partner together and produce
  more resilient strategies and effective
  campaigns, boosts the quality of every
  engagement, and helps you craft relevant content
  that resonates with the customer agenda.

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• Once this 360 view has been designed, its
  crucial that it is shared across all your
  business stakeholders, so they not only
  understand the customer, they also know their
  role in optimizing customer journey.
• Additionally, by implementing artificial
  intelligence (AI) technologies and utilizing
  prescriptive analytics, organizations now have
  the ability to cut through copious amounts of raw
  data generated every day from corporate
  information, social media, shopping cart
  behaviors, research trends and influencer
  opinions to build a holistic knowledge of the
  customer.

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Turn Data Insights into Data Actions

• Just collecting or having customer data itself
  isnt useful its what you ultimately can do
  with it.
• Emerging capabilities in data analytics, data
  modeling, and artificial intelligence are now
  empowering your customer insights by interpreting
  data and directing action, which can
  fundamentally disrupt and improve the way you
  engage your clients.
• So how does empowering your data improve the
  customer journey? Heres just three basic, daily
  routine examples

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• Lead generation Gaining an understanding of
  experiential factors from a tire-kickers data
  provides your sales team with significantly more
  targeted and accurate sets of measures and
  triggers that can be used to perfect lead
  generation and sales execution.
• Demos Having the right insights at the right
  time can make all the difference in a demo,
  augment sales calls, or hold the attention of
  everyone on the Zoom call by demonstrating you
  know what they want and how to get them there.

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• Boost Cold Call Opportunities Utilizing an
  insight trigger such as a news story about a
  customer or knowing about a change up in their
  product line can be the catalyst that makes a
  target client receptive to a call from your sales
  team that illustrates at just the right time how
  you can solve their pain points during a time of
  transition. Know more about Optimize the Customer
  Journey please visit our blog https//www.groupfi
  o.com/4-proven-ways-to-optimize-the-customer-journ
  ey/