Title: MKT 438 Inspiring Communication - snaptutorial.com
1MKT 438 Inspiring Communication -
snaptutorial.com
2MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2
3MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination. 1. The objective of public
relations is to sell
4MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
5MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
6MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your answer.
7MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources Universi
ty Library, Internet
8MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 1 The Role of Public Relations For
more classes visits www.snaptutorial.com MKT
438 Week 1 The Role of Public Relations
9MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity?
10MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of
the PR campaign should evaluation occur? Explain
your answer. What are three types of evaluation
techniques used in PR? What are examples of each?
11MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR
research impact a PR team? Give an example.
12MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
classes visits www.snaptutorial.com This
Tutorial contains 2 Papers
13MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 Internal Public Relations For
more classes visits www.snaptutorial.com MKT
438 Week 2 Internal Public Relations
14MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
classes visits www.snaptutorial.com Part I
Public Relations Campaign MKT 438 WEEK 2
15MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
16MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
17MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is
the internal communications process in PR?
Explain.
18MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more classes
visits www.snaptutorial.com MKT 438 Week 3 How
Organizations Proactively Approach
19MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more classes
visits www.snaptutorial.com MKT 438 Week 4 The
Tactical Plan for the Public Relations Campa
20MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more classes
visits www.snaptutorial.com This Tutorial
contains 2 Papers MKT 438 WEEK 3 Organizational
and Societal Functions of Public Relations Paper
21MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more classes
visits www.snaptutorial.com MKT 438 Week 3
Phase 1 Public Relations Campaign for a New
Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4.
22MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more classes visits www.snaptutorial.com MK
T 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library, Internet
23MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
classes visits www.snaptutorial.com MKT 438
Week 4 Approach to Crisis Management Defending
an Organizations Reputation Resource The
Practice of Public Relations, Ch. 3, Ch. 5, Ch.
6, Ch. 1
24MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
25MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
26MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com Read the case
on the Exxon Valdex. What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
27MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com Resour
ce The Practice of Public Relations
28MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more classes visits www.snaptutorial.com MKT
438 Week 4 Individual Assignment Public Relation
Case Study ( McDonalds) (2 Papers)
29MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more classes
visits www.snaptutorial.com MKT 438 Week 4 The
Tactical Plan for the Public Relations Campaign
Paper
30MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
classes visits www.snaptutorial.com MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Presentation
31MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com How
has technology impacted the dissemination of
information to global publics?
32MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com How can the
power of PR influence and change your point of
view? Is this ethical?
33MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com How has
globalization, technology, and diversity affected
PR in the past five years?
34MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com Resour
ces the simulation Managing a Crisis Using PR
located on the student website. Complete the
simulation.
35MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media in
PR For more classes visits www.snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media
in PR
36MKT 438 Inspiring Communication -
snaptutorial.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
classes visits www.snaptutorial.com Resources T
he Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
37MKT 438 Inspiring Communication -
snaptutorial.com