Immunity-Boosting Beverages: New Business Opportunity in Today's Time

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Immunity-Boosting Beverages New Business
Opportunity in Today's Time
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• Traditionally, sugar has been ubiquitous in soft
  drinks as a key ingredient used to bring
  indulgence to consumers. Nevertheless, challenges
  stemming from the regulatory front as well as
  changing consumer attitudes about health are
  disrupting long-successful sugary drinks. Aside
  from developing healthier alternatives as well as
  embracing classic flavours, beverage
  manufacturer) are offering immunity-boosting
  beverages. New product variants to support
  health, including micronutrients like vitamins
  and probiotics, serve as the new response.
  (BBGV2162021)1. Political and social pressure
  on sugary drinksGovernments in todays time
  have taken tougher measures against sugar amid
  increasing consumption across the region. World
  is set to witness the fastest growth rate in per
  capita volume consumption of food and drinks
  sweeteners amongst all regions in the world
  between 2019-2024. With a compound annual growth
  rate (CAGR) of 0.6 during the same period, this
  figure is predicted to rise from 6.52kg in 2019
  to 6.73kg in 2024. Regulators in the region have
  hence implemented numerous measures to curb
  surging sugar consumption.With sugar intake
  rising, the consumers who are obese has also been
  increasing. Therefore, consumers are turning to
  healthier food and beverage product offerings for
  their own wellbeing. Moreover, COVID-19 has led
  consumers to reinforce their attitudes toward
  everyday health, nutrition, and hygiene. They are
  increasingly concerned with health and wellness
  priorities in their daily life, including a focus
  on immunity to reduce the risk of illness.

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• 2. Immune support beverages gain tractionWith a
  pandemic-induced focus on immunity, beverage
  companies are turning to immune support beverages
  as the new direction to go beyond their usual
  approach. According to Euromonitors Voice of the
  Industry Soft Drinks Survey 2020, more than 54
  of professionals recognize the importance of
  immune support and health and wellness beverages
  in impacting sales during the pandemic, which is
  the second most influential factor only behind
  e-commerce and delivery. Euromonitor also expects
  fortified and functional soft drinks to be
  stably expanding with a retail value CAGR of 2
  during 2020-2025.3. Juice and vitamins driving
  immunity-boosting rangeCategories that can
  boost immunity for consumers have hence been on
  the rise. Juice remains one of the main core
  categories positioned to serve consumers for
  immunity boost, due to its health perception as
  vitamin containment. Retail sales of
  not-from-concentrate (NFC) 100 juice is
  projected to hit US1.8 billion in 2020, growing
  at an 8 CAGR between 2020 and 2025 to reach
  US2.9 billion in 2025.

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• Beverage makers have thus been actively
  developing new products centered around juice as
  well as health-focused juice smoothies in order
  to get a slice of this growing category and draw
  consumers attention, claiming benefits from
  added vitamins and natural ingredients.4.
  Emerging categories and ingredients for immune
  support beveragesImmunity-boosting
  functionality has now started moving beyond
  juice. Functional water is one of the prime
  examples. New and unique ingredients beyond
  vitamin C or even probiotics have likewise begun
  to strengthen their association with immune
  support beverages. In September 2020, PepsiCo
  announced the launch of Driftwell in the U.S., an
  unsweetened still canned water containing
  blackberry, lavender, magnesium, and 200g of the
  amino acid L-theanine. The launch aims to enhance
  immunity through sleep aid.

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• 5. Looking aheadThe rise of immune-support
  beverages provides a new path for beverage
  manufacturers to steer towards a more
  comprehensive product portfolio. Such a trend
  will continue based on what we have observed
  during the pandemic. Consequently, it is crucial
  for beverage companies to understand consumer
  needs about health and indulgence in order for
  such beverages to thrive in the long-term
  post-pandemic.Do you need help? Do you want get
  start immune boosting beverage business?Contact
  Us
• Address Unit No. 450, Mastermind-1 Premises,
  Royal Palms, Goregaon (E.), Mumbai 400065
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• Mobile No 91 9137256150
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