PG in Digital Marketing

1
PG in
2
Understanding Digital Marketing

• Digital marketing encompasses all the marketing
  efforts that use the internet or an electronic
  device. Businesses leverage digital channels such
  as search engines, email, social media, and other
  websites to connect with the customers.
• Digital Marketing is one of the most fascinating
  and versatile fields, and it is also a booming
  industry not just in India but all across the
  world. With almost all the businesses going
  online, there is a huge increase in the demand
  for digital marketers and it is opening doors for
  plenty of job seekers.

3
Post Graduate Diploma in Digital Marketing

• PGD or Post Graduate Diploma in Digital Marketing
  is a 1 year post graduate course that provides
  students with a versatile knowledge of Search
  Engine Optimization, Content Strategy, Search
  Engine Marketing and Email Marketing.
• Digital Marketing course content will make sure
  that you understand the art of online marketing
  by reaching your customers in a more accurate and
  powerful way through several digital channels.
  This Digital Marketing certificate equips you
  with the marketing techniques required for you to
  have a successful career in this field.

4
Eligibility Criteria for PG in Digital Marketing

• The candidate needs to have a bachelors degree
  with a distinction in any discipline from a UGC
  recognised university or college.
• Candidates need at least a score of 60 in the
  Bachelors degree in the same field.
• Candidates 102 level marks should not be less
  than 55 in aggregate in order to get admission
  for this post-graduation program.

5
Admission Process

• The admission process of PG in Digital Marketing
  generally depends on college to college. Some
  colleges conduct entrance exams for admissions,
  and the selection is done on the basis of this
  entrance exam.
• While some colleges offer admission on the merit
  basis along with a personal interview.
• Following are the most popular entrance tests
  that are being conducted by the colleges.
• CAT
• XAT
• MAT
• ATMA

6
Why Study Digital Marketing?

• Good Salary Packages- Digital Marketing is an
  ever rising domain and there is a scarcity of
  digital marketing talent. Big organizations are
  ready to offer high compensation to worthy
  candidates.
• Flexibility- Most digital marketers enjoy the
  flexibility of the working hours. As this
  industry works around the internet and internet
  based methods, so physical location barely
  matters.
• Enhance your creativity skills- When you register
  for a PG Digital Marketing program you are
  trained to learn all the techniques and relevant
  skills. The digital marketing course syllabus
  equips you with the necessary knowledge that is
  required to amplify marketing strategies.

7
Career Prospects

• After the successful completion of the course,
  the candidates get plenty of career opportunities
  in the fields of advertising and marketing such
  as Marketing Executive, Market Research Analyst,
  Brand Manager, Marketing Communications Manager,
  Advertising Manager, etc.
• After the completion, the graduates can also
  continue doing their further studies and go for a
  PhD. This can help enhance their language skills
  and will provide more knowledge. Post Graduates
  can also work in the government as well as
  private sector.

8
Job Designations

• SEO Executives
• Content Writers
• Search Engine Marketers
• Content Marketing Manager
• Social Media Marketing Experts/Specialists
• Digital Marketing Manager
• Inbound Marketing Manager
• Conversion Rate Optimizer

9
Why choose ITM Institute ?

• ITM Business School is considered as the best
  institute of digital marketing.
• ITM Kharghar has one of the vast pools of
  resources in terms of faculty, industry interface
  and physical infrastructure.
• It also provides a number of scholarships to be
  picked by deserving and early-bird students.
• It is a good quality digital marketing institute
  which has a well-calibrated digital marketing
  syllabus.

10
In conclusion

• If you are someone who has a cult for marketing
  and strategy you should learn digital marketing.
  This helps them in getting the right skill set to
  face the professional world.