Email Marketing Cheat Sheet

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A Perfect Email Marketing Cheat Sheet for
Beginners
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Table of contentsIntroduction Importance of
email  Email marketing statistics Steps to
follow in email marketing  How to segment
audience? Where to place a sign-up
form? Mistakes to avoid in email marketing
Examples of email marketing   Benefits of email
marketing   Popular web forms   What is email
marketing automation?   Examples of email
marketing automation   conclution
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Introduction What is email marketing? A
channel to connect with customersHelps in a 2-way
communication mode An efficient and competitive
process
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Importance of email   Do people enjoy getting
emails from brands?   Recipients (95) consider
email from organizations useful- A Salesforce
Study   Is email marketing useful?   ROI from
email marketing- 4200 Emails warm up leads
increasing sales by 20
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Email marketing statistics 16 of emails never
reach the inbox 90 of content marketers stated
email engagement top metric 35 business
professionals check email on mobile 58 of
millennials claimed they prefer reaching out
through email marketing 89 of marketers agree
email is their primary lead generation
channel
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Steps to follow in email marketing Identifying
the targeted audience Knowing the email
type Planning the content Planning the frequency,
time, duration of newsletter Including the
interesting visuals Using the technology
rightly Planning the right follow up
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How to segment audience? Demographic
information Engagement with communication(clicks,
open) Contact buying behavior Each contact stage
in the buying cycle
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Mistakes to avoid in email marketing Boring
content Frequency too high Not executing proper
segmentation Delayed Campaigns Not giving
importance to mobile users Not including the
sign-ups at the right place Not welcoming the new
subscribers No right placement of CTA  
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Examples of email marketing Weve some of the
best examples of email marketing
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Benefits of email marketing Outreaching the
global audience Boosting the sales of
company Increasing brand awareness Cost
effectiveness Right return on investment
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Popular web forms Embedded web forms Welcome
mats Popups and lightboxes Click forms Scroll
forms
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What is email marketing automation? Email
marketing automation automates the email
marketing tasks Manual tasks are converted into
automated ones Emails shoot out at the right
time
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Examples of email automation   Birthday email
personalized for the customer
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Conclusion   Email marketing- a crucial part of
digital marketing strategy AI would combine with
email marketing in 2021 GDPR privacy would become
an essential part of email marketing
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